ADM Aéroports de Montréal and Indigenous Tourism Québec (ITQ) are delighted to announce the unveiling of a dedicated space at YUL Montréal-Trudeau International Airport, highlighting the cultures of Québec’s 11 Indigenous Nations. This initiative stems from a collaborative agreement aimed at promoting the rich cultural heritage and tourism opportunities of these Indigenous Nations at key locations throughout the terminal.

The three-year agreement aims to promote and highlight Québec’s Indigenous cultural and tourism offerings at the YUL gateway. This initiative is part of ADM Aéroports de Montréal’s commitment to developing an Indigenous engagement strategy to establish lasting relationships with the First Peoples of Québec.

The dedicated space features approximately 20 backlit posters showcasing, through images and words, the Nations that comprise Québec’s Indigenous Nations. Installed in the public areas of the terminal, this display will be available throughout the summer and until the end of October 2024. Future installations will include authentic Indigenous tourism experiences, art, and cultural objects.

“YUL Montréal-Trudeau, which handles more than 21 million passengers, is an ideal place to showcase the cultural diversity of Québec’s Indigenous peoples,” said Martin Massé, Vice President, Public Affairs, Communications and Sustainability at ADM Aéroports de Montréal. “At YUL, we also count on a number of airlines serving Indigenous communities, with whom we hope to continue consolidating and strengthening our partnerships. We would like to thank Indigenous Tourism Québec for this collaboration, which will allow us to meet a growing demand from travellers and offer them an authentic immersive experience.”

For ITQ, this partnership represents an opportunity to strengthen the development of Indigenous tourism in Québec by offering a unique showcase to a wide range of travellers and complements the recently developed Indigenous Zone at the Palais des congrès and the hosting of the International Indigenous Tourism Conference in February 2025 in Montreal. “I am very proud of this partnership and this first initiative,” said ITQ President Steeve Wadohandik Gros-Louis. “I welcome ADM’s openness, which will allow us to work together on great projects that will meet the expectations of foreign tourists and serve as a tool to bring people together, thus contributing to the growth and prosperity of Indigenous tourism.”

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