Nash County North Carolina this spring is embarking on a new campaign for travel marketing focused toward 20-30+ year olds and that particular generation’s fascination with reality dating shows.

This campaign’s aim is to get in touch with singles inside a 100-mile range to boost overnight stays to the county as a place for relaxation travel while emphasizing different locations all through the county that present perfect dating settings.

Barbara Green, the Tourism Director of Nash County said that while collating information on this audience, investigation exhibited that more single women compared to single men are visiting the area. A lot of guys are still facing trouble finding their ideal match. Based on these facts, a campaign came to the surface to inspire visits of millenials and generation X to the county for overnight breaks.

More awareness brought to the surface the fact that Nash County is home to the biggest craft beer incubator in North Carolina. This fact itself is a good motivation for a younger generation to take pleasure in new beers every week.

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