With the expectation that the number of domestic passenger trips from June to August will surge past 1.85 billion, the China Tourism Academy recently predicted the cultural tourist market of this summer holiday season will be the “hottest” in the recent five years.

Fueling this surge is the growing number of experience-oriented cultural events blooming across the country, expert Yao Yu told a news agency noting that traditional “just a glance” tourism is no longer the first choice for Chinese cultural tourists.

Museum visits became one of the hottest tourist choices during the summer holiday. High demand across the country has led to new rules being implemented at museums.

For instance, 46 museums in Beijing, including the Capital Museum, have recently cancelled their “Monday closure” tradition to accommodate the increase in visitors.

Including the hot spot Suzhou Museum, nine local museums in Suzhou have extended opening hours.

Besides standard daytime museum visits, several museums have launched night tours.

Other than museums, this “immersive mode” has powered the entertainment industry to help boost tourism.

Over 100 events have been launched during the summer holiday season at Bai Lu Yuan Studios, a film production base in Xi’an, Northwest China’s Shaanxi Province. Also in Xi’an, an old film factory was renovated into a film exhibition hall.

Combining commercial activities like food fairs with exhibitions of local film history, the old factory has attracted over 1 million visitors, especially young consumers.

The Summer holiday season’s “child consumer” demographic has made study tours a hot booking choice. Newly opened sites like the Sanxingdui Museum in Sichuan Province are hot destinations.

The post Cultural tourist market this summer ‘hottest’ in five years appeared first on Travel And Tour World.