Sabre Corporation, a prominent software and technology provider in the global travel industry, has announced that American Airlines has renewed its subscription to PRISM. This decision underscores PRISM’s reputation as an industry-leading corporate travel contract management solution, currently utilized by over 30 of the world’s top airlines.

PRISM stands out as a comprehensive business intelligence tool that transcends basic data provision. It delivers extensive data analytics, reporting, and services designed to help airlines optimize their corporate travel contracts effectively. This renewal highlights the continued trust and value American Airlines places in Sabre’s innovative solutions to manage and enhance their corporate travel operations.

“We are pleased to renew our longstanding partnership of Sabre’s PRISM product,” Scott Laurence, SVP Sales and Partnerships of American Airlines. “We are committed to our corporate customers and PRISM analytics enables our teams to plan, execute and measure our corporate contracts.”

PRISM is a globally recognized tool, serving international customers and utilizing data from over 5,000 global sources. In 2023 alone, it processed over 2 million individual corporate flight bookings. PRISM offers uniquely valuable insights and analytics, including comprehensive contract profit modeling and performance reporting. Additionally, it provides over 350 preformatted reports with thousands of different data configurations.

“As corporate travel continues to recover, it is more important than ever that airlines are able to optimize their corporate travel contracts with robust data and science-based decision-making,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions.  “American Airlines’ corporate travelers expect the best and PRISM analytics provides reliable data to keep their corporate account management competitive and ultimately help create the best customer facing experience end-to-end.”

Additionally, Sabre provides PRISM customers with on-demand, 24/7 self-service access to analytics and reporting. Customers also benefit from in-house technical and development support, ensuring accurate and timely data files, and enabling customized development support.

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