Central Asia is taking a significant step towards a greener tourism industry, fueled by rising ecotourism interest and a commitment to sustainability.

A draft harmonized eco-certification standard is being developed in collaboration with the United Nations Environment Programme (UNEP) to elevate environmental practices across the region’s accommodation sector.

This initiative aligns with a growing global trend – a survey reveals that 81% of travelers prioritize ecotourism when choosing a destination, highlighting the importance of environmentally responsible businesses.

Eco-certification provides hotels with a valuable advantage, signifying commitment to environmental, social, and corporate governance (ESG) principles.

It fosters trust among partners, customers, and investors, while streamlining internal processes and minimizing risks.

Certified hotels also gain access to government and corporate green procurement initiatives.

The new standard builds upon established frameworks like the Global Sustainable Tourism Council (GSTC) criteria and international eco-labels, including the European Flower and Leaf of Life.

Developed with input from a regional survey and industry stakeholders, it goes beyond simply certifying hotel sustainability, aiming to be a comprehensive roadmap for implementing sustainable practices.

An upcoming working group meeting will introduce the draft standard to accommodation providers and other relevant stakeholders.

Participants will receive a self-assessment checklist to evaluate their compliance.

Hotels completing the checklist can participate in a formal assessment for a certificate.

Additionally, select hotels will receive on-site audits and improvement recommendations from professional consultants.

This project falls under the umbrella of UNEP’s Global Opportunities for Sustainable Development Goals in Europe and Central Asia (GO4SDGs) Programme.

Partnering with the Public Association “ESG Central Asia”, the initiative aims to establish a harmonized eco-certification standard in Central Asia, aligning with global efforts to combat climate change and reduce tourism-related plastic pollution.

Project partners include Central Asian government bodies and institutions in Kazakhstan, Tajikistan, and Uzbekistan.

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