Booking.com Unveils Key Travel Motivations of Indian Gen Z for 2024

Indian Gen Z, born between 1995 and 2010, views travel as an essential part of life, with 83% feeling most authentic when exploring new places. Prioritizing cultural immersion, unique experiences, and flexible travel options, this generation’s travel habits are evolving rapidly. Booking.com has revealed the top trends influencing Indian Gen Z’s travel choices in 2024.

Key Insights:

1. Tech-Savvy Travelers:

• 68% of Indian Gen Z are comfortable using advanced technology to create unforgettable travel experiences.
• 68% trust AI to suggest lesser-known, off-the-beaten-path destinations.
• 73% would use an AI trip planner for their itineraries.
• 76% look for accommodations with high-tech amenities like robotic services and AI touchpoints.

1. Solo and Group Travel Preferences:

• Solo travel is popular, with 65% having traveled alone in the last six months and 85% planning to do so in the next year.
• Group travel remains important, with 69% likely to travel with family and 61% with their parents.

1. Influence of Social Media and Family:

• 77% were inspired by friends and family on social media for travel in 2023.
• 50% rely on advice from friends and family for travel ideas.

1. Domestic Travel and Budget-Consciousness:

• 62% are likely to take short domestic trips (1-4 nights) in 2024.
• 51% prioritize destinations offering good value for money.
• 71% prefer traveling during off-peak seasons to save money.
• 73% seek travel discounts through loyalty programs.

1. Experiential and Repeat Travel:

• 72% want to try unique experiences like skydiving and hot air ballooning in 2024.
• 70% are likely to return to an accommodation they enjoyed, and 66% prefer staying at reliable hotels.

1. Booking Preferences:

• 37% book attractions and activities simultaneously with accommodations.
• 63% book flights before securing accommodation.
• 39% prioritize booking ticketed events before arranging accommodations.

Santosh Kumar, Country Manager for India, Sri Lanka, Maldives, and Indonesia at Booking.com, emphasized the significance of understanding Gen Z’s travel sentiments. With 65% of India’s population under 35, Gen Z is reshaping global travel by valuing unique, tech-enhanced, and cost-effective experiences. Booking.com is dedicated to making these travel opportunities accessible by offering flights, rental cars, attractions, and unique accommodations on a single platform.

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