Atlantis Resorts proudly announces the appointment of Paul Baker as President of Atlantis, tasked with overseeing operations at the iconic Atlantis, The Palm, and the ultra-luxury experiential resort Atlantis The Royal in Dubai. Baker will also assume responsibility for Atlantis Sanya, the first Atlantis resort in China, in the near future.

Reporting directly to Philippe Zuber, CEO of Kerzner International, Baker will manage the entire spectrum of operations, strategic direction, and continued growth of Atlantis Resorts, including Dubai’s entertainment and luxury destinations. This significant leadership appointment marks an exciting new chapter for Atlantis, building on its global reputation as one of the world’s most sought-after resort brands.

Overseeing a World-Class Entertainment Destination

Paul Baker steps into his role with vast responsibilities. In Dubai alone, he will oversee the day-to-day operations and long-term strategic planning for Atlantis, The Palm and Atlantis The Royal, ensuring that these two world-renowned destinations continue to exceed guest expectations. His scope of leadership will also encompass overseeing Atlantis Sanya, a premier resort on Hainan Island in China, as well as managing a diverse range of operations, including:

• Administrative: Leading the management of Atlantis’ internal and external operations to ensure smooth coordination across all departments.
• Commercial and Retail: Spearheading commercial growth while enhancing the retail offerings within the resorts to create a holistic guest experience.
• Food and Beverage: Ensuring Atlantis continues to offer world-class dining experiences, maintaining its position as a top culinary destination.
• Banqueting and Events: Expanding Atlantis’ reputation as a key player in hosting exclusive events, including banquets, conferences, and social gatherings.
• Marine and Waterpark: Managing Atlantis’ famed Aquaventure Waterpark and The Lost Chambers Aquarium, which are some of the leading tourist attractions in Dubai.
• Recreational Services: Overseeing sports and leisure activities to further enhance guest engagement and satisfaction.

Under Baker’s leadership, the iconic Atlantis properties will continue to innovate and elevate their services, cementing their status as top-tier destinations in the global travel market.

A Distinguished Career in Global Hospitality

Paul Baker brings nearly 20 years of international experience in the hospitality and entertainment industries, making him a perfect fit to lead Atlantis Resorts into its next phase of growth. Baker’s career highlights include extensive leadership roles across key global markets such as Las Vegas, USA; Malaysia; and Macau, China—each recognized as major hubs in the hospitality industry.

Before joining Atlantis Resorts, Baker served as President of Grand Lisboa Palace in Macau, where he led the successful opening of the 1,892-room luxury integrated resort. Despite challenges posed by the COVID-19 pandemic, Baker’s leadership ensured the resort’s smooth operation, marking a major achievement in the hospitality sector.

Prior to his tenure at Grand Lisboa Palace, Baker held the position of Deputy Chief Operating Officer at Genting Malaysia Berhad, where he managed the world’s largest integrated luxury resort. His responsibilities spanned an incredible portfolio of 10,000 hotel rooms, 200 F&B outlets, a theme park, retail spaces, and a golf course. Baker’s exceptional operational expertise and ability to manage large-scale projects in different cultural landscapes have earned him a distinguished reputation in the hospitality industry.

A Visionary Leader for Atlantis Resorts

Baker’s appointment signals an exciting new era for Atlantis Resorts. His strategic insights and experience in international markets align perfectly with Atlantis’ vision to remain a leader in luxury hospitality. Philippe Zuber, CEO of Kerzner International, expressed his enthusiasm for Baker joining the team, emphasizing the vital role he will play in expanding Atlantis’ global reach:

“Paul’s appointment sets an exciting tone for the future for Atlantis Resorts, as we continue to build on the exceptional success of our iconic and industry-leading brand. Atlantis is an incredible success story, continuing to be the leading resort in its destination, and is legendary around the world. I am delighted to welcome Paul to become part of the Kerzner legacy; he brings a wealth of experience and acumen, and I trust that under his expert guidance and leadership, Atlantis will reach even greater heights, continually surpassing our guests’ expectations and creating moments that are extraordinary.”

This leadership transition comes at a pivotal time for the brand, with Atlantis The Royal entering its second year after a highly successful debut. The resort has quickly become known for its ultra-luxury offerings, providing guests with unparalleled experiences. Additionally, Atlantis, The Palm continues to break records, achieving its highest-ever revenue in the first half of 2024, signaling a bright future under Baker’s leadership.

Future Plans and Expansion in China

In the near future, Baker will also take on the role of overseeing Atlantis Sanya, located on China’s picturesque Hainan Island. Sanya is an emerging destination for both domestic and international travelers, and Atlantis Sanya has positioned itself as a key player in China’s luxury resort market. Baker’s expertise in managing international resorts will be critical in ensuring the continued success and expansion of this property.

A Strong Foundation in Leadership and Education

Paul Baker’s impressive credentials extend beyond his career in hospitality. He graduated from the U.S. Military Academy at West Point with a Bachelor of Science in Philosophy, followed by service in the United States Army, where he was part of the elite 101st Airborne Division based in Fort Campbell, Kentucky. After his military service, Baker pursued higher education at Harvard University, earning a Master of Business Administration. His background in leadership, coupled with his academic achievements, has equipped him with the tools to succeed in high-pressure, dynamic environments.

Conclusion

Paul Baker’s appointment as President of Atlantis Resorts marks a new chapter of leadership for the company. His extensive experience, proven leadership, and ability to navigate complex international markets make him an ideal fit to oversee Atlantis The Palm, Atlantis The Royal, and Atlantis Sanya. As Atlantis continues to grow and innovate, Baker’s guidance will be instrumental in driving the brand to even greater heights, ensuring that each property remains a world-class destination known for luxury, entertainment, and unforgettable experiences.

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