Couples Resorts, a leading name in luxury all-inclusive accommodations, has announced the appointment of Francine Allen as its new Director of Sales, Canada. In this role, Allen will oversee sales strategies and strengthen partnerships within the Canadian market, driving growth for the brand’s four iconic properties: Couples Tower Isle, Couples Sans Souci, Couples Swept Away, and Couples Negril.

With more than 17 years of experience in hospitality, marketing, and sales, Allen brings a wealth of expertise to the position. Prior to joining Couples Resorts, she played a pivotal role at Venturo Hospitality Group in the UK, where she successfully led global marketing strategies and brand management efforts. Her diverse background includes roles at Air Canada, Sandals Resorts, and Unique Vacations, where she held key positions in hotel operations, sales, and marketing.

Strengthening Couples Resorts’ Presence in Canada

As Director of Sales, Allen will be responsible for expanding Couples Resorts’ reach across Canada by deepening relationships with travel agents, tour operators, and corporate partners. Her focus will include promoting Couples Resorts’ world-class offerings, which combine luxury, romance, and all-inclusive experiences tailored to Canadian travelers.

“We are thrilled to have Francine on board to lead our Canadian sales efforts,” said a spokesperson for Couples Resorts. “Her vast experience in hospitality marketing and her proven ability to cultivate strong business relationships make her the ideal choice to take Couples Resorts to new heights in the Canadian market.”

A Proven Track Record of Success

Francine Allen’s career in the hospitality industry is marked by her strategic thinking and innovative sales techniques. At Venturo Hospitality Group, she led marketing initiatives that expanded the company’s global reach. During her time at Air Canada, Allen enhanced sales and customer service processes that boosted the airline’s customer satisfaction metrics. Similarly, her impactful roles at Sandals Resorts and Unique Vacations helped those brands grow their market share in North America.

Allen’s appointment marks a new chapter for Couples Resorts as the brand looks to expand its customer base and offer Canadian travelers a greater opportunity to experience its luxury, all-inclusive properties in Jamaica.

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