The Ritz-Carlton, San Juan is excited to announce the appointment of Jeannette Avilés as the new Director of Sales & Marketing, bringing with her over 24 years of distinguished experience in the hospitality industry. Avilés is set to play a crucial role in leading the resort’s sales and marketing efforts ahead of its highly anticipated reopening in 2025.

In her new role, Avilés will be responsible for driving sales across both domestic and international markets, focusing on leisure and group bookings. She will collaborate closely with internal teams to craft impactful marketing strategies across digital, web, and social media platforms, and will oversee the development of unique corporate, transient, and group offerings.

A Wealth of Experience in Caribbean and Latin American Markets

Avilés has extensive experience working across Marriott brands and a deep understanding of the Caribbean, Latin American, and North American markets. Her career began in 2000 as a Group Sales Manager at the San Juan Marriott Resort & Stellaris Casino in Puerto Rico, where she quickly established herself as a rising star in the industry. Her leadership in the Group Sales Department laid the foundation for her future success.

In 2007, Avilés advanced to the role of Director of Group Sales at a prominent beach resort, where she managed a team overseeing 50,000 room nights annually and a budget of $9.5 million for a 600-room property. Her exceptional track record continued at the Sheraton Puerto Rico Resort & Casino, where she served as Director of Sales & Marketing. Under her leadership, the resort won numerous accolades, including the 2017 Marriott President’s Circle Award and the Best Sales Team of the Year – Elite Award.

Avilés was also recognized with the prestigious Marriott Chairman’s Circle Award in 2018, placing her among the top 1% of global leaders for her outstanding revenue achievements. Her team was similarly honored with the Sales Special Achievement Award for the Sales Team of the Year in the Caribbean and Latin America (CALA) region.

Strategic Leadership for Ritz-Carlton’s Reopening

With her appointment, Avilés’ immediate focus will be on preparing for the Ritz-Carlton, San Juan’s reopening in 2025, developing targeted marketing plans, and continuing to strengthen the resort’s luxury brand across key markets. Her vast experience and leadership will be instrumental in positioning the Ritz-Carlton as a premier destination in Puerto Rico once again.

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