The Board of the Green Destinations Foundation is pleased to announce the appointment of Mrs. Jana Apih as its new Executive Director, effective November 1, 2024.

Jana Apih, who currently serves as Managing Director at GoodPlace, a sustainable tourism organization in Slovenia, brings extensive experience and a proven track record in advancing sustainable tourism development.

In her new role, Jana Apih will guide the strategic direction of the Green Destinations Foundation, working closely with the board, directors, and partners to promote sustainable tourism practices worldwide.

She will also focus on expanding the Foundation’s influence through innovative programs and partnerships that foster sustainable development in tourism destinations.

Jana is no stranger to Green Destinations. Since 2015, under her leadership, GoodPlace has collaborated with the Slovenia Tourist Board and Green Destinations’ founder and President, Albert Salman.

This partnership led to the creation of the Slovenia Green program, recognized as one of the most successful national initiatives promoting sustainable destination management.

Jana’s work has also positioned her as a key advocate for sustainable tourism across regions and countries, providing guidance to destinations and businesses embarking on their own sustainability journeys.

Jana’s long-standing role as a board member of Green Destinations, combined with her expertise in strategic planning and stakeholder engagement, makes her a natural fit for the Executive Director position.

“I take this role with a deep sense of responsibility to our members, partners, and friends.

Green Destinations has become a global force in tourism management, supporting local communities while protecting natural assets,” Jana said.

She also expressed her excitement about working alongside Tina H. Zakonjšek, who has been appointed Deputy Executive Director.

Together, they will continue to lead GoodPlace while contributing their expertise to Green Destinations from their Ljubljana office.

Albert Salman, President of Green Destinations, welcomed the appointment, stating, “Jana and Tina’s vision and leadership are invaluable to our organization. I look forward to exploring new synergies and opportunities to support tourism destinations further.”

Albert also noted that this transition would allow him to focus more on his role as CEO of Green Destinations Solutions, providing training and capacity-building for destinations seeking certification.

This leadership transition marks a new chapter for the Green Destinations Foundation, as it continues its mission to promote sustainable tourism worldwide.

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