Norway is quickly becoming a top destination for British skiers as the winter season approaches. Ski Solutions, Britain’s leading ski travel agency and tailor-made tour operator, has reported a significant increase in demand for Norwegian slopes. As of October 17, 2024, bookings for December 2024 have surged by 64% compared to last year, highlighting the growing interest in Norway’s winter sports offerings among UK travellers.

A notable rise in passenger numbers accompanies this trend, with December 2024 seeing an impressive 109% increase year-on-year. This surge is largely driven by families and groups seeking adventure, as Norway offers a unique blend of exhilarating winter activities and authentic Nordic experiences. Many British travellers are drawn to Norway’s well-preserved natural beauty and the promise of untouched slopes, making it an ideal destination for a winter getaway.

Supporting this demand, Cirium data shows that direct flights from the UK to Norway in December 2024 are set to reach a total of 872, which is a 14% increase from the previous year. This spike in flights will provide over 143,000 available seats, ensuring plenty of travel options for those heading to Norway’s snowy landscapes.

Two of Norway’s most popular ski resorts, Geilo and Trysil, are leading the charge in attracting British skiers. Geilo has seen a remarkable 126% increase in December bookings compared to last year, while Trysil has experienced a solid 42% rise. Both resorts are well-known for their stunning winter scenery and a variety of activities suited to skiers of all levels, making them top choices for those seeking a thrilling and scenic holiday.

Beyond the festive season, Norway’s momentum as a winter sports destination is showing no signs of slowing down. For the entire 2024/25 season, Ski Solutions has reported a 57% year-on-year increase in bookings, with a corresponding 83% rise in passenger numbers. This suggests that Norway is poised to be a major hub for winter sports throughout the season, appealing to both experienced skiers and newcomers alike.

Interest in Norway’s northern regions is also on the rise, particularly in Tromsø, which is often referred to as the gateway to the Arctic Circle. Tromsø is an ideal location for viewing the Northern Lights, and it offers guaranteed snow, making it a popular choice for winter travellers. Cirium data reveals that flights to Tromsø in December 2024 are set to increase by a staggering 296% compared to the previous year, reflecting the growing allure of exploring new and less crowded Nordic destinations.

To accommodate the influx of British skiers, nine new direct flight routes from the UK to Norway are being introduced this winter. These new routes will provide even greater accessibility to Norway’s top ski destinations and include services from various UK airports:

• October 30: Norwegian, Manchester to Tromsø
• November 2: Norwegian, London Gatwick to Harstad/Narvik
• November 2: Scandinavian Airlines, London Heathrow to Tromsø
• November 11: easyJet, London Gatwick to Tromsø
• November 15: easyJet, Manchester to Oslo
• November 19: easyJet, Manchester to Tromsø
• December 1: British Airways, London Heathrow to Tromsø
• December 5: easyJet, Bristol to Tromsø
• December 15: TUI Airways, Manchester to Oslo

These new routes will make it easier than ever for British travellers to access Norway’s pristine slopes and scenic winter destinations, contributing to the growing popularity of the country as a premier winter sports hub.

As more Brits discover the charm of Norway’s ski resorts and Nordic adventures, it’s clear that Norway is set to be a dominant force in winter tourism this season. Whether it’s the thrill of skiing or the wonder of witnessing the Northern Lights, Norway offers something truly unique for every type of winter traveller.

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