ASM Global, the world’s leading venue management company, has announced key leadership changes at Australia’s premier convention, exhibition, and entertainment venue, the International Convention Centre Sydney (ICC Sydney).

Adam Mather-Brown, currently the General Manager of ICC Sydney, has been promoted to Chief Executive Officer, following the retirement of former CEO Geoff Donaghy, who concluded an extraordinary 30-year career with ASM Global.

Mather-Brown brings 26 years of leadership experience across five major convention centres, 20 of those with ASM Global.

His vast expertise positions him as a natural choice to lead ICC Sydney into its next phase of growth and success.

In another significant appointment, Beverley Parker, ICC Sydney’s Director of Business Development, has been named Deputy Chief Executive Officer.

She will continue to oversee business development while maintaining her additional role as Director of Marketing for ASM Global (APAC).

Parker, a seasoned executive, has been with ICC Sydney for more than a decade and has held senior management positions within the Darling Harbour precinct.

Harvey Lister AM, Chairman and Chief Executive of ASM Global (APAC), praised the appointments, stating, “These changes reflect ASM Global’s long-held succession plans and ensure continuity at ICC Sydney.

Adam’s extensive experience makes him the ideal person to lead the venue into its second decade of operations, ensuring it remains one of the world’s top convention, exhibition, and entertainment centres.”

Lister also lauded Parker’s contributions, highlighting her instrumental role in ICC Sydney’s commercial success over the past decade.

“Beverley’s expertise in both venue management and sales and marketing makes her well-equipped for her new role as Deputy CEO, further driving the venue’s growth and development.”

Adam Mather-Brown expressed his honor at the appointment, emphasizing the importance of ICC Sydney within Australia’s business events landscape.

“ICC Sydney holds a special place in the heart of the vibrant, cosmopolitan city of Sydney, and I am excited to lead such a dedicated team.”

Beverley Parker also shared her enthusiasm, stating, “I look forward to collaborating with our stakeholders, clients, and team members to continue delivering world-class event services that ICC Sydney is known for.”

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