A growing trend among couples, the “sleep divorce,” is reshaping how people travel and rest during vacations. As more travelers prioritize better sleep quality, they’re increasingly seeking separate sleeping arrangements while on holiday, according to Hilton’s 2025 Trends report.

This movement toward restful, individualized sleep environments has gained momentum not just at home but also while traveling. Hilton’s report reveals that nearly two-thirds of travelers (63%) admit they sleep better when alone, while 37% prefer to sleep in a separate bed from their partner during vacations. Families are also adapting to this trend, with three-quarters of travelers with children saying it’s preferable to sleep apart from their kids during trips.

The “Sleep Divorce” Phenomenon

The term “sleep divorce” was first popularized to describe couples choosing separate sleeping spaces to improve their rest. It’s no longer just a domestic decision but a travel consideration. The Illinois-based American Academy of Sleep Medicine (AASM) explored this trend in a 2023 survey, finding that 45% of men and 25% of women occasionally or consistently opt for separate sleeping arrangements to prioritize sleep quality.

The concept is gaining traction among travelers seeking a more restorative vacation experience. Hilton’s report suggests that this preference is influencing how accommodations are designed, with flexibility in sleeping arrangements becoming a key consideration for couples and families alike.

This trend has implications for mental and physical health, as poor sleep during vacations can negatively impact mood, energy levels, and overall enjoyment. On the downside, some experts caution that separate sleeping arrangements may reduce opportunities for intimacy and bonding between partners, particularly during romantic getaways.

A Shift in Travel Preferences

Hotels and resorts are adapting to this trend by offering more versatile accommodation options. Flexible room configurations, such as adjoining rooms or suites with separate sleeping spaces, cater to travelers seeking individualized rest environments. This shift is particularly evident in family travel, where parents prioritize their sleep while ensuring children have their own space.

The “sleep divorce” trend aligns with other emerging travel habits, such as the rise in solo travel and wellness-focused vacations. Hilton’s report encourages travelers to embrace the idea of solo trips or to “reset” during family reunions by prioritizing rest.

Redefining Couples’ Vacations

For couples, the trend challenges traditional notions of intimacy during vacations. While some may view sleeping apart as a compromise, others see it as a way to enhance their overall travel experience by ensuring both partners are well-rested. Thiry noted that this approach can reduce irritability and improve communication, ultimately strengthening relationships.

Couples traveling for special occasions, such as anniversaries or honeymoons, may find that accommodations offering separate sleeping spaces allow them to balance personal rest needs with shared experiences during the day.

Family Travel Trends

Families are also adapting to “sleep divorce” during vacations. With parents often juggling the demands of young children, separate sleeping arrangements can provide much-needed rest for everyone involved. This trend is particularly relevant for multi-generational travel, where older relatives may require quiet and uninterrupted sleep.

Hotels and vacation rentals are responding by offering suites with multiple bedrooms or customizable sleeping arrangements. These options ensure that families can maintain their routines while enjoying the benefits of travel.

The Economic Impact on Travel and Hospitality

The “sleep divorce” trend is influencing the travel and hospitality industry’s approach to accommodation design and marketing. Hotels are increasingly highlighting flexibility in their room offerings, catering to a diverse range of traveler preferences.

For example, Hilton’s emphasis on solo trips and separate sleeping arrangements reflects a broader shift toward personalized travel experiences. By addressing travelers’ needs for rest and wellness, hospitality brands can differentiate themselves in a competitive market.

Vacation rental platforms, such as Airbnb and Vrbo, also stand to benefit from this trend. Properties offering multiple bedrooms or unique sleeping configurations are likely to attract travelers seeking “sleep divorce” options.

Wellness and Restorative Travel

The “sleep divorce” trend aligns with the growing demand for wellness and restorative travel experiences. As travelers increasingly prioritize self-care, accommodations that promote quality sleep are becoming essential.

Destinations offering serene environments, such as spa resorts and wellness retreats, are well-positioned to capitalize on this trend. These locations provide not only separate sleeping spaces but also holistic services designed to enhance relaxation and rejuvenation.

Looking Ahead: The Future of Travel Accommodations

The “sleep divorce” trend highlights the evolving needs of modern travelers. As couples and families seek ways to optimize their vacation experiences, the demand for flexible and restful accommodations will continue to grow.

Travelers are encouraged to consider their sleep preferences when planning trips, whether that means booking hotel suites with separate beds or exploring vacation rentals with multiple bedrooms. By prioritizing rest, they can ensure a more enjoyable and fulfilling travel experience.

For the hospitality industry, the trend represents an opportunity to innovate and cater to a diverse clientele. From romantic getaways to family reunions, accommodations that address the “sleep divorce” trend are likely to see increased demand in the years ahead.

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The post Rising “Sleep Divorce” Trend Sees Couples Opting for Separate Sleeping Arrangements on Vacation, Reshaping Travel and Accommodation Preferences for Better Rest appeared first on Travel And Tour World.