The International Advertising Association (IAA) Singapore is excited to announce the appointment of Wendy Walker as its new President.

With over 25 years of interdisciplinary marketing experience, Wendy brings a wealth of expertise and passion to the role, with a vision to drive innovation, inspire change, and champion creativity within the advertising industry.

“As a true believer in the power of community, I’m looking forward to leading this new Chapter of the IAA and seeing the positive impact we can create as one inclusive body to drive innovation, inspire change, and champion creativity,” said Wendy Walker in her inaugural statement.

A Storied Career in Marketing and Branding

Wendy’s career spans a diverse range of industries, where she has been instrumental in building, growing, refreshing, and transforming brands.

Known for her ability to blend creative effectiveness with operational excellence, Wendy has worked with both household names and startups, helping them achieve strong commercial results.

Her passion for creativity and effectiveness is evident in her extensive track record, having led marketing efforts across numerous global and regional roles.

Wendy currently leads marketing for Salesforce in the region, where she helps businesses grow and build stronger connections with their customers, partners, and employees.

Before her current role at Salesforce, Wendy held several prestigious positions, including Global Expansion Lead for Intuit, Global Director of Brand & Content for iflix, Chief Marketing Officer (CMO) for Manulife, and Chief Growth Officer for Mindshare in Asia Pacific.

In these roles, Wendy consistently drove results, making a significant impact on brand positioning and business growth.

A Champion for Creativity and Industry Growth

Wendy’s commitment to the advertising and marketing industry extends beyond her corporate roles. She is a passionate advocate for creativity and the future of the industry, regularly participating in industry awards and forums.

In 2023, Wendy served as the Global Jury President for the WARC Effectiveness Awards, where she led a team of esteemed jurors in assessing the most effective marketing campaigns globally.

Additionally, Wendy was a Juror for the B2B Creative Category at the Cannes Lions Festival of Creativity in 2022, further cementing her influence in the advertising world.

She is frequently invited to chair or speak at major industry events, where she shares her insights and expertise on marketing, creativity, and business growth.

A Collaborative Approach for IAA Singapore

As President of IAA Singapore, Wendy is determined to foster a collaborative and inclusive environment that drives innovation.

Under her leadership, IAA Singapore aims to provide a platform for industry professionals to connect, learn, and collaborate.

Wendy believes that through collective effort and creative collaboration, IAA Singapore can help shape the future of advertising and marketing in the region.

“IAA Singapore is a community of talented individuals, and together, we can create a positive impact on our industry.

I’m excited about the opportunity to work alongside such dedicated professionals and to lead the next chapter of this esteemed organization,” Wendy stated.

Looking Ahead: Innovation and Industry Leadership

Wendy’s appointment as President of IAA Singapore marks a significant milestone for the association as it continues to evolve and adapt to the changing dynamics of the advertising and marketing landscape.

With her strategic vision, deep industry knowledge, and passion for creativity, Wendy is poised to lead IAA Singapore into a new era of growth and innovation.

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