Hà Nội, the capital city of Vietnam, has definitely claimed the title of the country’s best tourism hotspot. Consequently, the city hosted millions of visitors and numerous significant events. The nine months of 2025 alone saw a tourist influx of more than 26 million in the city, that represented a 24% increase over 2024. Consequently, the tourism industry made almost VND 98.4 trillion (around USD 4.1 billion) in sales, which was a 20% rise in earnings. These remarkable statistics indicate the durability and revival of Hà Nội’s tourism and hence its new positioning as the prime spot for both local and foreign tourists.

Tourism Infrastructure: Expanding to Meet Demand

Hà Nội has also made significant strides in expanding its tourism infrastructure to accommodate the growing influx of visitors. The capital now boasts almost 3,800 accommodation establishments, offering over 71,000 rooms for visitors. With nearly 2,700 travel agencies and over 9,400 professional tour guides, the city has developed a robust service network. This ensures that tourists receive quality assistance during their stay, enhancing the overall visitor experience and enabling Hà Nội to cater to the increasing demand for accommodations and services.

Cultural Festivals Boost Hà Nội’s Global Appeal

2025 has seen Hà Nội host a variety of exciting cultural events, enhancing its global appeal. The inaugural Cultures of the World Festival, held from October 10 to 12, was a resounding success. This event, held at the historic Thăng Long Imperial Citadel, showcased international art, performances, and cuisine. In the coming weeks, the city is gearing up for the Thăng Long-Hà Nội Festival, scheduled for October 31 to November 9, featuring a rich lineup of cultural and artistic activities. Key highlights include traditional crafts exhibitions, performances of Vietnamese folk music, and a display of Hà Nội’s vibrant culinary scene. These cultural festivals are just a few of the ways Hà Nội is positioning itself as a dynamic and culturally rich destination for global tourists.

Sustainable Tourism Practices to Ensure Long-Term Growth

Hà Nội is also committed to developing sustainable tourism practices. The city won the ‘Sustainable Tourism‘ award at the Tourism Promotion Organisation for Global Cities (TPO) Best Awards 2025, thanks to its initiatives aimed at minimising environmental impact and promoting responsible tourism. Key measures include reducing single-use plastics in local hotels and restaurants, implementing waste-sorting systems at heritage sites, and supporting community-based eco-tourism projects. These initiatives help protect the city’s cultural heritage and ensure that tourism remains a sustainable industry for future generations.

To strengthen its position as a leading tourist destination in Vietnam, Hà Nội is actively working on regional tourism collaboration. By connecting with nearby regions such as Huế and Ninh Bình, Hà Nội aims to create a seamless tourism network that encourages longer stays and provides visitors with more diverse travel options. The city’s collaborations with embassies from countries like China and South Korea will further enrich Hà Nội’s tourism offerings, bringing international elements to its already diverse cultural calendar.

A Commitment to Modernisation and Digital Innovation

Hà Nội’s tourism sector is embracing digital transformation to enhance its appeal to the modern traveller. The city is working towards establishing a smart tourism ecosystem that integrates data and technology to offer tourists an efficient and seamless experience. Digital platforms and social media are being leveraged to promote Hà Nội’s tourism scene, creating a modern and dynamic image that aligns with global trends. This digital push ensures that the city stays competitive in the ever-evolving tourism market.

Hà Nội’s Bright Future in Tourism

Hà Nội has made astonishing advancements in 2025, drawing not only the highest number of visitors ever but also enhancing the travel experience with cultural happenings, eco-friendly methods, and better facilities. The city is set for long-term prosperity with a strong dedication to modernisation, creativity, and inter-regional partnerships. The tourism industry of Hà Nội is still flourishing, which makes it very attractive for those who want to experience the combination of tradition, culture, and modernity.

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