Minor Hotels, which operates worldwide as a top hospitality business, reported record financial results for 2025, which showed a 32% increase in its core profits that reached THB 6.84 billion (approximately USD 217 million). The company’s revenue growth stems mainly from its successful implementation of rate-based revenue increases throughout various territories, which include the Middle East, Africa, and Asia, combined with its planned expansion efforts.

The group’s strong performance was driven by several factors, including the continued recovery of international travel, improvements in operational efficiency, and increased demand for luxury and resort offerings. As Minor Hotels continues to expand, the company’s revenue per available room (RevPAR) grew by 4%, with system-wide occupancy reaching 68%, while average daily rate (ADR) increased by 3%.

Strong Regional Growth Across Key Markets

Minor Hotels’ performance in 2025 was notably robust in Europe and the Americas, where the company continues to see strong demand despite ongoing renovations at some of its flagship properties. These regions remain the cornerstone of the company’s earnings, generating significant revenue even amid refurbishments. At the same time, the Middle East and Africa saw RevPAR grow by 10%, primarily driven by strong rate growth in the luxury segment.

Asia and the Indian Ocean also contributed positively, with RevPAR increasing by 12% in the region. The Maldives stood out as a key performer, showing consistent growth in both occupancy and rates, underlining the strong demand for luxury resort experiences in this popular destination.

Sustained Expansion and Investment in 2025

2025 also saw Minor Hotels expand its portfolio through 23 new openings and 40 new signings across a variety of regions, including key growth markets in Asia, the Middle East, and Europe. Despite the ongoing refurbishment projects at certain properties, system-wide sales grew by 3% like-for-like, reaching THB 140.36 billion. These new openings and signings are part of the company’s strategy to expand its footprint in high-demand tourist destinations while maintaining a balanced approach to asset-light growth.

The group has been focused on increasing its presence in key resort destinations with a mix of luxury and midscale brands under the Anantara, Avani, and Elewana brands, which have continued to perform well across all regions. This growth strategy is complemented by strategic management and franchising agreements, allowing Minor Hotels to expand its brand presence without the capital intensity of full ownership models.

Looking to 2026: Expanding Through Asset-Light Models and New Initiatives

For 2026, Minor Hotels plans to focus even more on asset-light models, continuing to grow through management contracts and franchising agreements. This model allows the company to expand in high-demand markets without the need for heavy investment in physical assets, ensuring more flexible expansion in the long term.

Additionally, Minor Hotels is exploring the potential of a hotel real estate investment trust (REIT), which would enable capital recycling through the sale of mature hotel assets, further boosting the company’s operational flexibility and profitability.

Commitment to Innovation: Development of New Partnerships and Future Growth

In terms of innovation, Minor Hotels has made a concerted effort to develop new partnerships that align with the changing demands of the travel market. This includes leveraging technology to enhance the guest experience and streamline operations.

The company has also placed a strong emphasis on talent development, partnering with Les Roches to provide high-quality education and training to future leaders in the hospitality industry. This commitment to developing skilled professionals is designed to ensure that the company remains a leader in customer service and operational excellence.

A Promising Future for Minor Hotels

With record profits in 2025, continued expansion across key regions, and a clear strategy for sustainable growth, Minor Hotels is poised for even greater success in 2026. The company’s commitment to innovation, asset-light expansion, and luxury market growth ensures that it will remain a key player in the global hospitality sector.

Minor Hotels will experience advantages from their diverse hotel collection, which includes luxury and resort properties in high-demand markets such as The Maldives and other upscale locations. The company has established its operational strengths through its current performance which enables it to create value for its customers and investors throughout upcoming years.

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