With the growth of culinary tourism in Asia, Agoda recently dug into one of the most important regional travel preferences: the rate at which travellers are searching for stays that include breakfast. Based on Agoda’s search data in August 2025, Indian travellers led the way, with 14 percent of searches for local accommodation in Asia selecting the breakfast option. This trend reflects the increasing importance of convenience, value, and the desire to also enjoy breakfast included in a stay.

The Growing Importance of Breakfast in Asia’s Travel Experience

Agoda’s ranking reveals that breakfast-included stays have become the second most popular search filter on the platform, just behind star ratings. This underscores the significant role breakfast plays in shaping the overall travel experience. For many travelers, breakfast is not just about sustenance, but also an opportunity to immerse themselves in local culinary traditions.

A hearty, complimentary breakfast offers both value and convenience, giving travelers a stress-free start to their day without needing to search for food options elsewhere. This trend is particularly prevalent in Asia, where breakfast offerings can vary widely, from traditional local dishes to international favorites, allowing travelers to experience the flavors of their destination from the very beginning of their stay.

India Leads the Pack, Followed by Thailand and Malaysia

As the data suggests, Indian travelers are the most likely to prioritize breakfast-included stays. Close behind are Thailand and Malaysia, rounding out the top three nationalities with the highest demand for this amenity. This trend reflects the increasing importance of breakfast among Asian travelers as part of a convenient and enjoyable travel experience.

Countries like Japan, South Korea, Taiwan, Indonesia, and Vietnam follow closely in terms of demand for breakfast-included stays. The diversity in the types of breakfast available, from traditional Indian parathas to Japanese miso soup or Thai rice porridge, appeals to travellers seeking to enhance their stay with regional food experiences.

Why Breakfast-Included Stays Are a Growing Trend

The rise in the popularity of breakfast-included stays can be attributed to several factors, including value, convenience, and the desire for authentic experiences. Offering a complimentary breakfast is seen as an easy way for hotels to provide guests with more than just a place to stay. It’s about creating an all-inclusive experience that offers both practicality and a taste of the local culture.

Agoda’s Platform: Making It Easy to Find the Best Breakfast-Included Stays

Travelers looking for the perfect breakfast-included stay can easily find options on Agoda’s platform, which offers over 6 million holiday properties, 130,000 flight routes, and more than 300,000 activities. Agoda’s convenient mobile app and website allow users to seamlessly combine their accommodation search with flights and activities, making it easier than ever to find the best deals for a well-rounded travel experience.

With this rising demand for breakfast-included stays, Agoda is positioning itself as the go-to platform for travelers who want to start their day right, with no worries about where their first meal will come from.

Culinary Travel Trends and the Future of Breakfast-Included Stays

Breakfast-included packages are valued by travellers across Asia, reflecting the increasing interest in culinary tourism and a desire for greater simplicity and enjoyment in travel. Indian travellers and many others around the region are leading this trend, which is certainly changing how hotels think about guest service. Agoda’s findings point to a growing appreciation amongst travellers for food as a core part of their overall travel experience, and whether to choose a hotel. As travellers who seek local flavours, convenience, and value continue to look for foods included in their stays, keep coming, without question, Agoda is the platform that connects travellers to accommodation with breakfast included.

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