Amadeus, a global leader in travel technology, has unveiled its highly anticipated Travel Trends for 2025, offering an exciting preview of how the travel landscape will evolve. In collaboration with travel forecasting agency Globetrender and backed by Amadeus’ proprietary data and insights from leading industry sources, the report highlights five key trends set to redefine the way people experience travel in the year ahead. Here’s a closer look at what’s to come:

1. Simpler, Happier Getaways: Rediscovering the Joy of Travel
After years of navigating uncertainty, travelers are seeking respite in simpler, more fulfilling vacations. The trend of “rosy retrospection” sees people longing for the nostalgic comfort of past travel experiences, craving uncomplicated escapes that promise joy and relaxation over novelty.

2. Personalized Air Travel: The Future of Flight
The future of air travel is becoming more personalized and immersive. Advancements in AI, 5G connectivity, and VR technology are set to create a new era of tailored, interactive in-flight experiences. Expect smarter, more seamless journeys that cater to individual preferences and create deeper connections to the destinations travelers are visiting.

3. Hotels as Destinations: The Rise of Iconic Stays
Hotels are no longer just places to sleep—they’re becoming destinations in their own right. As travelers increasingly seek out unique and memorable experiences, iconic hotels with distinctive personalities and strong identities are drawing attention. These “trailblazer hotels” are now central to travel planning, with people designing trips around staying at these remarkable properties.

4. Asia’s Travel Renaissance: A New Era of Exploration
Asia is preparing for a major resurgence in tourism, with countries in the region aiming to reassert their influence in the global travel scene. As the pandemic recedes, Asia is gearing up to welcome back travelers, offering fresh experiences and opportunities for exploration across its diverse cultures and landscapes.

5. Real-Life Connections: From Digital Dating to Holiday Friendships
As digital dating fatigue sets in, travel is becoming a new way to foster real-world relationships. Whether through spontaneous holiday romances or lasting friendships, travelers are increasingly seeking meaningful connections while exploring new destinations, turning travel into a vehicle for genuine human interaction.

Amadeus’ Travel Trends for 2025 paints a picture of a travel landscape where simplicity, personalization, and meaningful experiences take center stage, offering exciting opportunities for both travelers and the industry alike.

Daniel Batchelor, Vice President, Global Corporate Marketing & Communications, Amadeus, “After a year where change has become the backdrop to daily life, travelers are seeking a deeper connection to people and places more than ever. We’ll see a blend of old favorites and new immersive experiences, with one‑of‑a‑kind stays putting destinations on the map. Asia is set for a tourism revival, while we are also seeing a rise in spontaneous solo travel, as people seek more off‑screen, authentic experiences.” 

Travel Trends for 2025: Nostalgia, Personalized Experiences, and Real-Life Connections Take Center Stage

The 2025 Travel Trends report from Amadeus reveals exciting new shifts in the travel landscape, driven by technology, cultural shifts, and evolving consumer preferences. Here’s a fresh take on the emerging trends shaping the future of travel:

1. New Heydays: The Rise of Nostalgic Travel
Nostalgia is more than a passing trend—it’s fueling a travel renaissance focused on simpler, more joyful experiences. From the resurgence of 90s films and CDs to Gen Z’s newfound love for vintage digital cameras, retro culture is everywhere. In travel, adults are revisiting past highlights—recreating gap years, rediscovering honeymoon spots, and revisiting childhood dreams. For instance, Airbnb is offering rentals inspired by Polly Pocket, while U.S. travelers are flocking back to Miami, a hotspot from the “Miami Vice” era.

As millennials enter middle age, they’re returning to the classic caravan and camping holidays, with companies like Eurocamp experiencing a major surge in bookings. 2024 is set to be the brand’s best year in fifty years, while Club Getaway in the U.S. reports a 9% increase in revenue from its adult summer camps.

2. Personalized Flying: The Future of Air Travel
Air travel is evolving to offer a more customized, immersive experience. With cutting-edge technology like AI, 5G connectivity, and VR, passengers can expect flights tailored to their preferences. Airlines are enhancing in-flight entertainment with personalized recommendations based on individual choices—movies, TV shows, ads, and shopping options will be served up according to past preferences, especially for loyalty members.

With high-speed Wi-Fi powered by Starlink, passengers can now stream their favorite content mid-flight just as seamlessly as they would at home. Premium airlines like beOnd are taking things a step further, offering Apple Vision Pro VR headsets to first- and business-class passengers on routes like the Maldives.

3. Trailblazer Hotels: Redefining the Hotel Experience
Hotels are increasingly becoming destinations in their own right. In 2025, travelers will seek out properties that immerse them in local culture, history, and natural beauty. From the historic Mozambiquan Dhows at Jannah Lamu in Kenya to the old-world elegance of Maryhill Estate in Sweden, these hotels offer more than just a place to stay—they offer an experience.

Both independent hotels and larger chains are jumping on the trend. Reverb Hamburg, a Hard Rock hotel set in a WWII-era bunker, and Bunkhouse Hotels in the U.S. are providing guests with memorable, boutique experiences. Meanwhile, Marriott International’s Edition Lake Como, housed in a 19th-century Italian mansion, will open in 2025. Accor’s Handwritten Collection is also curating boutique stays, with more than 17 hotels planned globally by 2025.

4. Asia Uplift: A Travel Renaissance
Asia is poised for a major resurgence in tourism. After years of restricted travel, countries like China are expanding visa-free programs to attract millions of travelers. Meanwhile, Thailand is offering digital nomad visas and a broad visa-free program for citizens of 93 countries. Pop culture is also playing a part—shows like The White Lotus and Squid Game are sparking curiosity about Southeast Asia and South Korea, while renewed interest in Japan is growing due to the TV series Shōgun.

Iberia has launched direct flights from Madrid to Tokyo, making it easier for travelers to explore Japan, and the International Air Transport Association (IATA) predicts that Asia Pacific will account for the fastest rise in global passenger numbers over the next 15 years.

5. Connections IRL: Real-Life Relationships through Travel
In response to digital burnout, travelers are seeking real-world connections. Solo travel has surged by 15.6% in 2023, with a further 9.2% increase in 2024, according to Amadeus booking data. The trend of traveling to form meaningful connections is on the rise, with solo travelers joining group tours and social activities that foster friendships and even romance.

From G Adventures’ Solo-ish trips, designed to combat loneliness, to TimeLeft, an app that connects travelers for dinner gatherings in over 60 countries, these experiences are making real-world connections the new currency of travel. LGBTQ+ travelers are also increasingly participating in social tourism, with major events like World Pride 2025 in Washington, D.C. offering opportunities to connect with like-minded individuals.

The 2025 Travel Trends show that travel is evolving into a more personalized, connected, and nostalgic experience, with technology, cultural shifts, and new global opportunities reshaping how we explore the world.

Jenny Southan, Founder and CEO, Globetrender, “It is important to predict the changing ways people are exploring the world, and the forces of influence that are determining their decisions. Partnering with Amadeus in producing this 2025 Travel Trends report means that together we can help businesses successfully anticipate the needs and demands of tomorrow’s travelers. For consumers themselves, who are under pressure to keep finding joy in a volatile world, it is no surprise to see people looking to the ‘good old days’ when life was simpler, and turning to traditional means of making human connections, in spite of the ascent of artificial intelligence and other sci‑fi technology.”

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