Amadeus, a global leader in travel technology, has unveiled its Travel Trends 2025 report, developed in partnership with the travel forecasting agency Globetrender. The report identifies five key trends poised to shape the future of travel, with Asia emerging as a central force in the global tourism revival.

Asia Uplift: Leading the Global Travel Revival

As travel restrictions ease, Asia is witnessing a resurgence in tourism.

China has expanded visa-free travel, welcoming millions of visitors, while Thailand has introduced digital nomad visas and a visa-free program for 93 countries, attracting a diverse global audience.

Pop culture phenomena, such as the upcoming season of “The White Lotus” set in Thailand and “Squid Game” season two boosting interest in South Korea, are further enhancing the region’s appeal. Additionally, Iberia’s new direct flights between Madrid and Tokyo facilitate easier access to Japan.

The International Air Transport Association (IATA) forecasts that over the next 15 years, the Asia-Pacific region will experience the fastest growth in passenger numbers, contributing to more than half of the net increase in global passenger traffic by 2043.

Amadeus data supports this trend, showing a 66% increase in outbound travel from Chengdu, China, reaching 35.2 million passengers between 2016 and 2023, and a 31% rise from Delhi, India, with over 30 million outbound passengers in 2023.

Daniel Batchelor, Vice President of Global Corporate Marketing & Communications at Amadeus, stated, “Asia isn’t just recovering; it’s redefining itself.

Travelers are drawn to the region’s unique ability to balance timeless cultural traditions with modern innovation. In 2025, Asia won’t just be a destination; it will be a global trendsetter.”

New Heydays: Nostalgia-Driven Travel

Nostalgia is influencing travel behaviors, with individuals seeking to relive past experiences. This trend is evident in the resurgence of 90s films, CDs, and digital cameras.

Travelers are revisiting cherished destinations and iconic moments, such as U.S. tourists returning to Miami, reminiscent of the “Miami Vice” era.

As millennials reach middle age, traditional vacations like caravan and camping holidays are gaining popularity. Eurocamp reports a significant increase in bookings, with 2024 projected to be its best year in five decades. In the U.S., adult summer camps are thriving, with Club Getaway noting a 9% revenue increase from its adult segments in 2024 compared to 2023.

Personalized Flying: Tailored Air Travel Experiences

Air travel is evolving through technological advancements, offering personalized in-flight experiences. Airlines are leveraging artificial intelligence to provide customized content, including movies, TV series, and advertisements, based on individual passenger preferences.

With high-speed Wi-Fi services like SpaceX’s Starlink, passengers can stream content mid-flight as seamlessly as at home. Innovations such as virtual reality headsets are also being introduced; for instance, premium airline startup Beond began offering Apple Vision Pros to passengers on its Maldives route in 2024.

Trailblazer Hotels: Immersive Accommodations

Hotels are transforming into destinations that immerse guests in local culture, history, and natural beauty.

In the Asia-Pacific region, properties like Capella Ubud in Bali, with its rainforest luxury tents, and The Temple House in Chengdu, which combines Qing dynasty architecture with modern design, exemplify this trend.

In Japan, Hoshinoya Tokyo reimagines the traditional ryokan experience with tatami rooms and tea ceremonies. Heritage sites such as India’s Neemrana Fort Palace, a 15th-century fortress turned luxury retreat, and Malaysia’s Eastern & Oriental Hotel in Penang, known for its colonial elegance, offer authentic cultural and historical experiences.

Connections IRL: Authentic Real-Life Interactions

Amid digital fatigue, travelers are seeking genuine, in-person connections. Solo leisure travel increased by 15.6% in 2023 compared to the previous year, with an additional 9.2% rise so far in 2024, according to Amadeus booking data.

The report anticipates a surge in group and solo adventures designed to foster authentic interactions. Apps like ‘Hello Strangers,’ which organizes dinners with five strangers matched through personality algorithms, and PlateCulture, offering travelers the chance to enjoy local cuisine in hosts’ homes, are gaining popularity. Festival tourism is also on the rise in the Asia-Pacific region, with events like the Bali Arts Festival in Indonesia and the Holi Festival in India attracting both local and international visitors, promoting communal experiences and cultural exchange.

Jenny Southan, founder and CEO of Globetrender, remarked, “It is important to predict the changing ways people are exploring the world, and the forces of influence that are determining their decisions. Partnering with Amadeus in producing this 2025 Travel Trends report means that together we can help businesses successfully anticipate the needs and demands of tomorrow’s travelers.”

The Travel Trends 2025 report underscores Asia’s significant role in the global tourism revival and highlights the evolving preferences of travelers worldwide. As the travel landscape continues to change, these insights offer valuable guidance for industry stakeholders aiming to meet the expectations of future travelers.

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