Avoya Travel has experienced significant growth in its non-cruise sales after Marc Kazlauskas became CEO in August 2025. The agency’s most recent sales figures indicate a fairly abrupt increase in sales based on demand for river cruises, escorted experiences and air travel. Kazlauskas, who took over leadership with the aim of diversifying the agency’s offerings, is already achieving results, as evidenced by a 92 percent increase in river cruise sales, a 69 percent increase in escorted tour sales and a whopping 110 percent increase in air travel sales. This is a departure from the company’s cruise-only business model and begins a new chapter for Avoya, with a diverse offering of non-cruise travel products.

Non-Cruise Growth: A Key Strategy for Avoya Travel

Under Kazlauskas’s leadership, Avoya Travel has made a concerted effort to move beyond its traditional focus on cruises, tapping into the lucrative market of land-based travel. The surge in air and tour sales is a direct reflection of the company’s strategy to cater to more than just cruise-goers. The growth in air sales, in particular, can be attributed to the success of Snap, an innovative air booking tool created by Internova Travel Group in collaboration with Sabre. This tool has simplified the booking process, offering greater efficiency and attracting more travellers to Avoya’s services.

The company has also put a strong emphasis on luxury travel as part of its strategic push. Senior Vice President of Market Expansion, Sam McCully, noted that Avoya is moving up the value ladder by focusing on the luxury segment, a category where the company sees great potential for growth.

Embracing Technology to Boost Sales

As part of its ongoing efforts to enhance customer experience and advisor performance, Avoya has made substantial investments in technology. One of the major initiatives under Kazlauskas’s leadership is the integration of artificial intelligence (AI) into the company’s operations, particularly through its Live Leads system. AI will enhance the lead-matching process, making it smarter and more efficient, which, in turn, will help advisors close more sales and retain more clients.

The company has also appointed Karl Treier as its new Chief Technology Officer. Treier brings four decades of experience and will be instrumental in rolling out AI tools, which are expected to improve operational efficiencies and help Avoya’s advisors better serve customers. The new technologies will allow Avoya to compete more effectively in the evolving travel market, where digital tools and personalized service are becoming increasingly important.

Focus on Recruiting and Training New Advisors

In addition to technological advancements, Avoya is committed to growing its network of travel advisors. The company has ramped up its marketing efforts and is focused on recruiting new-to-industry advisors who can benefit from Avoya’s extensive training programs. These efforts are part of a broader strategy to expand the company’s advisor base, ensuring that it can cater to the growing demand for diverse travel products.

Avoya’s Largest Conference to Date

Avoya recently hosted its largest-ever annual conference aboard MSC World America, with more than 600 attendees. The conference served as an opportunity for Avoya’s independent agencies to connect with suppliers, share best practices, and learn about the company’s technological advancements. The event was a key moment for Avoya, highlighting its commitment to fostering a strong community of travel professionals.

In line with its focus on community, Avoya raised more than USD 24,000 for the MSC Foundation, which supports marine conservation and community aid. Half of the funds were raised by Avoya’s network, with the other half matched by the company dollar-for-dollar. This charitable initiative underscored the company’s commitment to both its business goals and social responsibility.

A Bright Future for Avoya Travel

With a sharp focus on diversifying its offerings and investing in technology, Avoya Travel has set the stage for continued success in the competitive travel industry. The company’s expansion into non-cruise travel products and its increased focus on luxury and air travel are positioning it as a major player in the land-based travel market. As Marc Kazlauskas continues to steer the company, Avoya’s innovative use of technology and its efforts to recruit and train new advisors will likely propel it to new heights.

With 2026 on the horizon, Avoya’s enhanced product portfolio and dedication to advisor success position Avoya to have a bright future, meeting consumer’s demand for more travel options and strengthening the potential for the company’s network of travel advisors.

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