Brand USA, the nation’s destination marketing organization, has appointed Leah Chandler, CDME, as its new Chief Marketing Officer, effective March 17. With over 20 years of experience in branding, advertising, and destination marketing, Chandler will lead Brand USA’s global marketing strategy, enhancing the country’s position as a premier travel destination.

“Leah’s deep expertise in destination marketing and leadership will be instrumental in expanding global brand awareness and strengthening the USA’s position as the world’s top aspirational travel destination,” said Fred Dixon, President and CEO of Brand USA.

Chandler joins Brand USA at a pivotal time as the international inbound travel sector moves beyond recovery into a new era of growth. Dixon, who became CEO in July 2024, has prioritized global communications, trade and product development, strategic partnerships, AI and innovation, and the meetings and events sector. Chandler’s addition completes the leadership team, positioning Brand USA to drive inbound visitation, visitor spending, and economic impact.

Previously, Chandler served as Chief Marketing Officer at Discover Puerto Rico, where she redefined the brand and spearheaded four years of record-breaking tourism growth. She led the highly successful “Live Boricua” campaign, boosting Puerto Rico’s global appeal. Before that, she served as CMO of Explore Branson, where she fueled five consecutive years of tourism expansion.

“I am honored to lead Brand USA’s global marketing efforts at such a transformative time,” said Chandler. “The United States is one of the most diverse and dynamic travel destinations, and I look forward to inspiring travelers worldwide while driving meaningful economic impact.”

Recognized as a 2024 Skift “Top Woman Shaping Travel’s Future”, Chandler was also named Nonprofit Marketer of the Year by the American Marketing Association. She holds a Certified Destination Management Executive (CDME) credential, the highest educational achievement in the tourism industry.

At Brand USA, Chandler will oversee brand strategy, advertising, digital marketing, content, and research, shaping the future of U.S. travel promotion.

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