The Tourism Innovation Summit (TIS), one of the leading global events focused on tourism innovation, has appointed Brigitte Hidalgo as the new director of the Tourism Innovation Global Summit (TIGS).

This pivotal event, which will take place from October 22 to 24, 2025, at FIBES Seville, is set to become a cornerstone for shaping the future of tourism, particularly in areas such as digital transformation, sustainability, and new traveler behaviors.

Hidalgo, with her extensive background in the travel and hospitality sectors, is poised to lead the event with a strong focus on providing actionable insights and practical solutions for the tourism industry.

A Seasoned Leader in Tourism and Digital Marketplaces

Brigitte Hidalgo brings over two decades of experience in the travel and hospitality industry, including 14 years leading digital marketplaces. She has held senior executive positions such as CEO and COO at Weekendesk, where she led international expansion and the launch of new business lines. Hidalgo began her career in hotel management, holding leadership roles at Sercotel Hotels and Husa Hotels, gaining solid operational and commercial experience in both independent hotels and hotel chains.

Shaping the Future of Tourism at TIS 2025

As the new director of the Tourism Innovation Global Summit, Hidalgo will be responsible for designing an agenda that addresses the most pressing and relevant issues for the future of tourism. Key topics will include digitalization, sustainability, evolving traveler behaviors, and global industry challenges. Her goal is to build a program that inspires, mobilizes, and provides practical tools to all players across the tourism value chain.

TIS 2025: Innovation in Motion, Tourism Reimagined

Under the theme “Innovation in motion, tourism reimagined,” TIS 2025 will bring together more than 8,000 professionals in Seville. The event will feature over 400 international experts and an exhibition area where more than 200 companies will showcase innovative solutions in AI, data analytics, cybersecurity, 5G connectivity, augmented and virtual reality, among other key technologies.

The summit’s agenda will be divided into five simultaneous auditoriums and eight vertical forums, aimed at professionals from tourism destinations, hospitality, transportation, distribution channels, MICE, business travel, leisure, and culture. Key topics will include the use of artificial intelligence to personalize experiences, robotics in tourism operations, new acquisition channels, inclusive technologies, and tools to improve profitability and sustainability.

Promoting Innovation and Collaboration

In addition to the conference sessions, TIS 2025 will host events such as the Tourism Innovation Awards and the Touristech Startup Fest. These initiatives aim to promote innovation and collaboration between established companies and new entrepreneurs in the tourism sector.

Brigitte Hidalgo’s appointment as director underscores TIS’s commitment to advancing the tourism industry through innovation, technology, and sustainability. With her extensive experience and leadership, Hidalgo is poised to steer the summit toward addressing the dynamic challenges and opportunities facing the global tourism sector.

Brigitte Hidalgo’s Vision for the Future

Brigitte Hidalgo’s appointment is a significant step forward for TIS, as she brings a wealth of experience, strategic insight, and a forward-thinking approach to the global tourism forum. Her leadership will be critical in positioning TIS 2025 as a must-attend event for tourism professionals looking to stay ahead of the curve in an increasingly digital and sustainable world.

Through TIS 2025, Hidalgo aims to help shape the future of tourism by providing a platform for meaningful dialogue and collaboration, where new ideas can take root, and where industry leaders can come together to tackle the most pressing challenges facing the global tourism sector.

As we approach the event, all eyes will be on Seville, where TIS 2025 will undoubtedly set the stage for the next chapter of tourism innovation.

Conclusion

The Tourism Innovation Global Summit 2025 is set to be a landmark event for the tourism industry, offering a platform for the exploration of new technologies, sustainable practices, and innovations that will shape the future of global travel. Under the leadership of Brigitte Hidalgo, TIS 2025 promises to be an inspiring and transformative experience for all attendees.

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