
Citadines Surpasses Two Hundred Properties, Redefining Extended-Stay Luxury Travel

Citadines, the high-end serviced apartment brand owned by Ascott Limited, has surpassed two hundred properties globally, marking an important milestone. This accomplishment not only demonstrates the brand’s explosive growth but also how the demands of travellers are changing to include more individualised, flexible travel experiences. Citadines’ growth in a variety of international markets demonstrates how it is influencing luxury and extended stays for both business and leisure tourists.
Driving Growth Through Conversions and Franchise Agreements
The impressive growth of Citadines is driven by a strategic combination of conversions and franchise agreements. These methods have allowed the brand to scale rapidly, enabling it to enter new, high-demand markets efficiently. Over 61% of the brand’s global unit openings in 2025 were conversions, with properties such as Citadines City Centre Liverpool being completed in just three months.
For travelers, this means more locations in sought-after destinations, where they can enjoy the flexibility of apartment-style accommodations with the added benefits of hotel-like amenities. Citadines’ expansion across 18 new cities, including Hobart, Marrakech, and Surabaya, reflects the growing demand for long-stay accommodations and urban retreats. These destinations allow travelers to explore new cities while enjoying the comfort of home-like amenities.
Citadines: Perfect for Business and Leisure Travelers
What sets Citadines apart is its ability to cater to both business travelers and leisure guests. The brand blends the practicality of serviced apartments with the luxury of hotel-style amenities. Travelers can enjoy spacious rooms, well-equipped kitchens, and dedicated workspaces, making Citadines a preferred choice for long-term stays and those seeking a home away from home. With 70% of Citadines’ properties located in the Asia Pacific, and expanding into Southern Europe and the Middle East, the brand is meeting the needs of a global, mobile workforce and business travelers seeking comfort, convenience, and flexibility.
The rise of “intentional travel” and the growing interest in extended stays are key factors influencing the demand for services like those offered by Citadines. For those seeking deeper cultural connections and more time to explore destinations, Citadines provides an ideal base. Whether travelers are looking for a comfortable spot to work remotely or a place to unwind between adventures, Citadines has been evolving to meet these diverse needs.
The Franchise Model: A Game Changer for Global Expansion
The franchise model is playing an increasingly important role in Citadines’ growth strategy, allowing for greater flexibility and lower entry barriers for property owners. As of 2025, Citadines operates 15 franchised properties, with plans for 2,000 more units in the pipeline. This model gives travelers access to more well-located properties with the reliability of a branded experience, without compromising the unique character of each location.
For travel advisors and distribution partners, this presents an exciting opportunity to tap into a growing segment of the market. Whether in key urban hubs or emerging cities, Citadines’ franchised properties offer travelers well-located options that provide the flexibility and local immersion they desire.
A Focus on Sustainability and Local Experiences
Sustainability continues to play a key role in shaping travelers’ decisions. Citadines is responding to this demand by focusing on sustainable travel choices that prioritize local engagement. Rather than just focusing on carbon footprint reduction, travelers are now seeking experiences that allow them to connect with local cultures and support regional businesses. This trend is particularly strong in regions like Italy and Spain, where overtourism has raised concerns about the environmental and social impacts of mass tourism.
For Citadines, sustainability also means offering travelers experiences that reflect the brand’s commitment to authenticity. Its global initiatives like the activ∞ Programme and the “For the Love of Coffee” campaign allow travelers to engage with local communities, discover new cultures, and immerse themselves in each destination. These efforts are designed to foster a deeper connection to the places travelers visit, which is becoming increasingly important to today’s more conscious consumers.
A Brand with Local and Global Appeal
Originally focusing on Europe, Citadines has broadened its scope to include markets across Asia Pacific, the Middle East, and Southern Europe, providing global travelers with a diverse range of destinations. Citadines’ expansion strategy aligns perfectly with the evolving preferences of today’s travelers, who increasingly seek longer stays, flexibility, and local experiences in a global context.
Whether you’re exploring vibrant cityscapes like Montréal or enjoying the serenity of Phu Quoc, Citadines properties offer a perfect balance of luxury, comfort, and convenience. With this continued growth, Citadines is well-positioned to meet the needs of travelers looking for the perfect blend of hotel services and apartment flexibility in the coming years.
Citadines’ Role in Shaping the Future of Travel
The expansion of Citadines to over 200 properties globally is a clear indication of the growing demand for flexible, extended-stay accommodations in key urban markets. With its emphasis on conversions, franchising, and local engagement, the brand continues to attract travelers looking for authentic, personalized experiences.
Citadines continues to lead the upper-midscale market as it pursues its expansion plan, providing tourists with the ideal fusion of luxury, local exploration, and eco-friendly travel choices. By offering cost-effective choices for individuals looking for fulfilling and enriching travel experiences, the brand’s strategic growth through The Ascott Limited will continue to influence the direction of international travel.
The post Citadines Surpasses Two Hundred Properties, Redefining Extended-Stay Luxury Travel appeared first on Travel And Tour World.
Citadines Surpasses Two Hundred Properties, Redefining Extended-Stay Luxury Travel
Divisions of Shy Paris Entertainment | ||||
---|---|---|---|---|
Shyparis Entertainment | Shy Paris Bookings | Linkz Radio | Klublinks | Shy Paris |
Shy Paris Bookings is a Division of
❤Shy Paris Entertainment ||||| International Spectacular Events, Stellar Event Planning and Management, & Celebrity Booking Agency. Please contact us as we can provide you with both international and/or local renowned full service event planning and management, & celebrity bookings at shyparisentertainment@gmail.com or
CONTACT: Email: shyparisentertainment@gmail.com
Facebook: ShyParis Youtube: @Shyparis Twitter: @Shyparisent Instagram: shyparisentertainment Whatsapp: 1-437-259-3399
✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶✶
SHY PARIS ENTERTAINMENT COMPANIES
✅ ShyParisentertainment.co – https://shyparisentertainment.co
✅ Shyparisbookings.com – https://shyparisbookings.com
✅ Linkzradio.com – https://linkzradio.com
✅ Klublinks.com – https://klublinks.com
✅ Shypariswebdesign.com – https://shypariswebdesign.com
✅ ❤️ Shyparis – htttps://shyparis.com❤️