As Southern Europe emerges as one of the hottest zones for real estate and hospitality investment in 2025, Edgar Suites is taking bold steps to lock in its leadership position. The Paris-based aparthotel operator has officially appointed Casilda Mulliez as Director of Real Estate Development for Spain and Portugal, signaling a major strategic move in its expansion roadmap.

This appointment arrives at a pivotal time when both Spain and Portugal are seeing record investment flows, rising tourism numbers, and a growing appetite for flexible urban accommodations that blend luxury, independence, and local flair.

A Power Move for Southern Europe’s Booming Hospitality Sector

With over 12 years of expertise in real estate investment and development across France, Spain, and Portugal, Casilda Mulliez is uniquely equipped to navigate the evolving landscape of Southern European hospitality. Her core mission will focus on identifying and developing real estate opportunities, with a specific emphasis on transforming existing buildings into upscale aparthotel residences.

This role is more than operational. It’s strategic. Her appointment reflects Edgar Suites’ commitment to long-term, sustainable growth across the Iberian Peninsula—a region that continues to attract digital nomads, business travelers, and high-value leisure tourists.

Spain and Portugal: The Perfect Storm of Opportunity

Why Spain and Portugal? The answer is clear.

Spain’s major cities, especially Madrid and Barcelona, are experiencing strong dual demand—from tourists eager to explore iconic landmarks to professionals attending global events and conventions. With limited room availability in central locations and increasing resistance to overtourism, aparthotels offer the perfect blend of space, flexibility, and location.

Meanwhile, Portugal’s booming tech ecosystem, paired with growing startup culture in Lisbon and Porto, is transforming the country into a magnet for entrepreneurs, digital workers, and long-stay international travelers.

This makes both countries ideal for Edgar Suites’ distinctive model of adaptive reuse, where underutilized or vacant buildings are reimagined into stylish, serviced residences that offer guests more than a place to sleep—they deliver an experience.

From France to Iberia: A New Era for Edgar Suites

Edgar Suites has already proven its formula in France. With 26 properties across 11 cities and a fast-growing portfolio of over 1,400 rooms, the brand is known for blending hotel-level amenities with the freedom of a private apartment.

Having already invested €160 million in real estate acquisitions over the past three years, Edgar Suites is now ready to replicate that success across Iberia. Mulliez will be the key driver behind this push, ensuring that every new project aligns with the company’s high quality standards, sustainability goals, and evolving traveler expectations.

Elevating Urban Hospitality Through Innovation

At the heart of Edgar Suites’ growth is a clear mission: to lead the next generation of urban hospitality. That means creating spaces that are not just well-designed, but deeply attuned to the needs of modern travelers—from remote workers and digital nomads to families and business guests.

Each Edgar Suites property is carefully curated to deliver local authenticity, convenience, and personalized service. Mulliez’s challenge is to bring that same vision to Spain and Portugal—two markets with deeply rooted architectural traditions and highly dynamic urban cores.

Through adaptive reuse, Edgar Suites also minimizes its environmental impact, preserving the cultural fabric of cities while updating interiors to meet modern standards. It’s a model that speaks directly to today’s environmentally conscious traveler, who wants comfort without compromise.

Mulliez’s Credentials Signal Confidence and Capability

With a degree in corporate finance from Paris Dauphine University, Casilda Mulliez has built a solid career across top-tier firms like Deloitte, Aquila Asset Management, Batipart, and Urban Campus. Her resume reads like a blueprint for real estate success, with a particular focus on expansion strategy, investment analysis, and high-level negotiations.

But it’s her deep familiarity with Southern European markets that makes her the ideal choice. Having worked extensively across both Spain and Portugal, Mulliez understands not just the numbers—but the nuance. The neighborhoods. The regulatory frameworks. The investor psychology.

With her at the helm, Edgar Suites is positioned to move with precision and power.

Why This Move Matters Now

The hospitality industry is rapidly evolving. Post-pandemic travel habits have shifted. Today’s traveler wants more than just a bed—they seek purpose, personalization, and flexibility.

At the same time, urban centers across Europe are reassessing how tourism fits into their long-term plans. Overcrowded hotel zones are out. Smart growth and local integration are in.

Edgar Suites’ aparthotel concept is the answer to both sides of the equation. It supports sustainable tourism, creates long-term value for investors, and delivers a superior guest experience. And with Mulliez now guiding expansion in Spain and Portugal, the company is poised to become a market leader in urban, high-quality accommodation.

Looking Ahead: Iberia as a Launchpad for Regional Growth

Spain and Portugal aren’t just end goals—they’re launchpads. With Mulliez’s leadership, Edgar Suites can use these markets as a base to enter other Southern European destinations in the future. Cities like Valencia, Malaga, Coimbra, and Braga already show strong potential for the aparthotel model.

Moreover, growing interest from American and Canadian travelers, coupled with rising business activity in Iberia, gives Edgar Suites an ideal audience of affluent, experience-driven guests.

Final Thoughts: A Strategic Expansion Built for the Future

Edgar Suites’ appointment of Casilda Mulliez represents more than a staffing change—it’s a turning point in the company’s European strategy.

By tapping into the rich potential of Spain and Portugal, and by empowering a seasoned leader with the skills to execute big visions, Edgar Suites is not just expanding—it’s elevating what modern travel can look like in urban Europe.

As cities evolve, so must hospitality. And with Mulliez now shaping the next chapter, the future of aparthotel travel across Southern Europe has never looked more promising.

The post Edgar Suites Appoints Casilda Mulliez to Spearhead Real Estate Expansion Across Spain and Portugal as Urban Aparthotel Demand Surges in Southern Europe appeared first on Travel And Tour World.