Atlanta, Georgia, is one of the most vibrant and culturally rich cities in the United States. With its exciting festivals, historic significance, and diverse culture, the city becomes even more dynamic in January. If you’re planning a trip to Atlanta or are already a resident, there’s no better time than now to experience the winter season in all its glory. From grand celebrations honouring Martin Luther King Jr. to lively community events, Atlanta offers something for everyone in January 2026.

In this article, we’ll take you through the most anticipated festivals, events, and cultural celebrations happening in Atlanta this January. So buckle up and get ready for an exciting journey through the heart of Georgia’s capital!

1. New Year, New Fun: The Atlanta Boat Show

January kicks off with one of the most anticipated events for boating enthusiasts—the Atlanta Boat Show. Held annually in early January, this event brings together boat lovers from across the state to discover the latest models, marine gear, and innovations in boating technology. Whether you’re looking to purchase a new boat or simply want to experience the thrill of water-based activities, this show is the place to be. Expect interactive displays, stunning boat exhibits, and a lot of marine-related fun. The Boat Show isn’t just for boating enthusiasts—it’s also a great family outing!

For anyone interested in watersports, fishing, or enjoying life on the water, this is a festival you won’t want to miss. The event is typically held in mid-January, so make sure to mark your calendar.

2. Celebrate College Football with Chick-fil-A Peach Bowl Week Festivities

If you’re a fan of college football, you’ll love the Chick-fil-A Peach Bowl Week Festivities. These week-long celebrations lead up to the Chick-fil-A Peach Bowl, a major college football event in Atlanta, and are a spectacular showcase of Atlanta’s sports culture. The festivities include parades, pep rallies, fan tailgates, and plenty of entertainment for all ages. This exciting week brings the energy of college football to life with parades and performances, creating an atmosphere of excitement and unity. For sports fans or those looking to join the fun, this event is an absolute must during the first week of January.

The Peach Bowl has a rich history and has become a staple event in Atlanta, making it a key part of the city’s sporting calendar. Whether you’re cheering for your favourite team or simply soaking in the high-energy atmosphere, the Chick-fil-A Peach Bowl Week offers plenty to see and do.

3. Light Up Your Night at Winter Lantern Festivals

Atlanta has a reputation for creating some truly magical light shows, and this January, you can experience the Winter Lantern Festivals. Running through the winter season and extending into early January, these stunning displays light up various parts of the city with thousands of beautifully crafted lanterns. The lanterns come in all shapes and sizes, from animals to flowers, and tell stories that captivate and mesmerise viewers of all ages. The Winter Lantern Festivals are a great way to escape the winter chill and immerse yourself in an enchanting world of lights.

Whether you’re taking your family or enjoying a romantic evening, this is an event where you can make unforgettable memories.

4. Honouring a Legacy: Martin Luther King Jr. Day Celebrations

One of the most significant holidays celebrated in January is Martin Luther King Jr. Day. As a city deeply connected to Dr. King’s legacy, Atlanta hosts a series of events, marches, and community programmes to honour his contributions to civil rights. The celebrations typically take place around January 19th, the official holiday, and feature a series of emotional and powerful events that highlight Dr. King’s legacy of justice, equality, and peace.

From inspiring speeches to marches that take you through the streets of Atlanta, the Martin Luther King Jr. Day events allow you to reflect on the impact Dr. King had on American society. The King Center, a national historic site dedicated to his memory, offers educational events and exhibits that further explore his life and work.

This day is much more than just a holiday—it’s an opportunity for people to come together, honour a hero, and reflect on the importance of equality for all.

5. Lunar New Year Celebrations in Atlanta

Though it may not be a traditional American holiday, Lunar New Year is a celebration that is growing in popularity across Atlanta. In 2026, you can expect the city’s Asian community to host exciting festivities that celebrate the arrival of the new year according to the lunar calendar. These celebrations typically take place towards the end of January or early February, depending on the year, and feature cultural performances, lantern displays, and plenty of food.

Lunar New Year celebrations in Atlanta are a feast for the senses. From vibrant dragon dances to colourful parades, you can experience the rich traditions of the East. Whether you’re enjoying the delicious food or watching the beautiful performances, the Lunar New Year celebrations in Atlanta are a fantastic way to dive into the culture of Asia.

6. AJG Polar Opposite Peachtree Road Race

For those who love to run or simply want to be part of an exciting community event, the AJG Polar Opposite Peachtree Road Race offers a unique twist on the traditional 10K race. Typically held on January 1st, this fun run is a reverse version of the famous Peachtree Road Race, where participants run the course in the opposite direction. This exciting event brings a fresh, fun twist to the beloved race, making it a memorable way to start the year.

The AJG Polar Opposite Peachtree Road Race features runners of all ages and abilities, making it an inclusive event where the whole family can participate. If you’re in Atlanta in early January, don’t miss the opportunity to take part in or watch this high-energy event.

7. Atlanta Winter Wine Festival

For wine lovers, the Atlanta Winter Wine Festival is a perfect way to enjoy a variety of wines and beverages in a fun, festive environment. Held in mid-January, this festival brings together top wineries, local restaurants, and breweries for an unforgettable experience. Whether you’re a seasoned connoisseur or a casual wine drinker, the festival offers a relaxed atmosphere where you can sip, socialise, and enjoy good food and music.

This event is ideal for those who appreciate fine wines, gourmet foods, and great company. It’s a fantastic way to spend a winter day, discovering new flavours and making lasting memories.

8. Braves Fest: A Sneak Peek into the Baseball Season

Baseball fans in Atlanta will be excited to hear that Braves Fest is returning in late January. This free fan festival, held at Truist Park, the home of the Atlanta Braves, is an annual celebration that marks the beginning of the baseball season. During Braves Fest, fans can meet their favourite players, take part in fun activities, and enjoy a variety of entertainment options.

Braves Fest is not only a celebration of baseball but also a chance for families to come together and enjoy the spirit of the game. With various activities, games, and meet-and-greet opportunities, this event is perfect for fans of all ages. If you love baseball, this is the place to be!

9. Atlanta Botanical Garden’s Winter Wonders

For those who love nature and want to experience a winter wonderland, the Atlanta Botanical Garden offers a magical winter experience. The gardens are transformed into a stunning display of twinkling lights, festive decorations, and seasonal exhibits. This event is ideal for those who want to escape the hustle and bustle of the city and enjoy some quiet time in a beautiful, serene environment.

Whether you’re strolling through the garden’s glowing pathways or visiting the holiday-themed exhibits, the Atlanta Botanical Garden provides the perfect backdrop for creating wonderful memories with friends and family.

10. Midnight Market Atlanta

One of the trendiest events to attend in January is the Midnight Market. This night market features an eclectic mix of food, music, and vendors. Held in a vibrant setting, Midnight Market combines the charm of a traditional market with the excitement of a late-night atmosphere. If you’re looking for something a little different, this market is a great way to experience the energy of the city while discovering unique items from local artisans and food vendors.

The Midnight Market is a fantastic way to enjoy the best of Atlanta’s local culture while indulging in some late-night fun. It’s a must-visit for anyone looking to experience the city’s vibrant community.

Atlanta’s January Festivals Are Unmissable!

January in Atlanta is a time of celebration, community, and culture. Whether you’re interested in sports, arts, or history, Atlanta has a festival or event for you. From the exciting Peach Bowl festivities to the powerful celebrations honouring Martin Luther King Jr., there’s something for everyone to enjoy.

So, if you find yourself in Atlanta this January, make sure to check out some of these incredible events. Whether you’re a local or a visitor, the city’s vibrant festivals will undoubtedly make your start to the new year a memorable one. Don’t miss the chance to be part of Atlanta’s festive spirit and enjoy the diverse experiences the city has to offer!

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