Global MICE Organisation Limited Joins Dubai Sports Council in Setting the Stage for the Future of Sports Tech Innovation in 2025 with LEVEL UP Expo

Global MICE Organisation Limited, in partnership with the Dubai Sports Council, is setting the stage for the future of sports tech innovation with the LEVEL UP Expo in 2025. This highly anticipated event, scheduled to take place from November 27-29 at Dubai Harbour, will bring together over 10,000 global participants, including athletes, startups, investors and sports federations. LEVEL UP promises to showcase cutting-edge technologies transforming both traditional and emerging sports. With Dubai’s growing role as a hub for sports, technology and entertainment, this expo will offer a unique opportunity for industry players to explore new innovations and collaborate in a rapidly expanding market. As the sports tech sector continues to thrive, the LEVEL UP Expo will play a key role in shaping the future of the industry. The event will serve as a dynamic platform for networking, learning and experiencing the latest advancements in sports tech.

A Strategic Move to Strengthen Dubai’s Position as a Global Hub

As Dubai continues to solidify its place as a global leader in innovation and entertainment, the LEVEL UP expo represents a critical step in its growth as a hub for sports technology. The event will highlight the emirate’s commitment to hosting world-class sports and technology events, underlining its role as a vibrant, forward-thinking destination for international collaboration and innovation.

The sports tech market in the Middle East and Africa is forecasted to reach $3.3 billion by 2030, propelled by increased investments in infrastructure and the rapid rise in international sporting events. Dubai stands at the centre of this burgeoning market, with the sports sector contributing an estimated $2.5 billion annually to the city’s economy. Supported by national strategies, an active health and fitness community, and a dynamic startup ecosystem, Dubai’s sports tech sector is positioned for significant growth, making it an ideal location for such a high-profile event.

Unlocking the Potential of Sports Tech

LEVEL UP will provide a comprehensive showcase of transformative sports technologies, giving attendees the opportunity to explore cutting-edge innovations in various sectors. The event will cover a wide range of technologies, including performance-enhancing wearables, artificial intelligence (AI)-driven analytics, immersive fan engagement tools, stadium security systems, training and rehabilitation solutions, esports, and media broadcasting.

The expo will not only focus on traditional sports such as football, Formula 1, cricket, tennis and golf, but will also highlight emerging sports such as esports, extreme sports and horse racing. The incorporation of these new and exciting domains reflects Dubai’s commitment to being at the forefront of global sporting excellence.

Exhibitors will present groundbreaking solutions that aim to enhance athlete performance, improve fan experiences and drive efficiency across sports management. As technology continues to play a pivotal role in sports, the LEVEL UP expo will serve as a significant opportunity for networking, collaboration and industry-wide growth.

Access to a Rapidly Expanding Market

LEVEL UP is not just a showcase of technology; it also serves as a gateway for international players seeking to tap into the rapidly expanding sports economy of the Gulf Cooperation Council (GCC) region. Dubai, strategically located at the crossroads of Europe, Asia and Africa, offers unrivalled access to a market projected to be worth billions. The event will open doors to countless opportunities, connecting global players to a growing sports tech market that is set to revolutionise the region.

The event will also provide valuable networking opportunities, as global innovators will meet with potential investors, partners and stakeholders, facilitating collaboration and business growth. The expo’s strategic focus on both sports and technology will foster an ecosystem that supports innovation, research, and development, further propelling the region’s sports sector into the future.

Voices from the Industry

Eisa Sharif, Director of the Sports Events Department at the Dubai Sports Council, stated that LEVEL UP reflects Dubai’s ongoing dedication to innovation and community engagement. The expo, he said, will provide an international platform that fosters collaboration among industry leaders, accelerates industry growth and connects global players with talent, capital and opportunities. He also emphasized the importance of Dubai as a hub that offers unparalleled access to one of the fastest-growing markets in the world.

Namir Hourani, Managing Director of GMOLx, shared his excitement about LEVEL UP’s potential to engage a wide range of audiences, from young sports fans to corporate leaders. According to Hourani, the expo will be a dynamic experience, featuring celebrity appearances, live demonstrations and opportunities for attendees to explore the latest sports tech trends. His vision is to create a truly electrifying atmosphere that will leave a lasting impact on participants.

A Dynamic Expo Experience

LEVEL UP promises to be more than just an exhibition of technology. The event will feature live demonstrations, strategic panel discussions, keynote speeches and interactive activations designed to engage attendees in meaningful ways. In addition, the expo will host sports tournaments, including padel, street football and basketball, offering participants an immersive experience that blends the worlds of technology and sport.

One of the major highlights will be the LEVEL UP Awards, which will celebrate the most influential startups and industry leaders who are driving innovation and transformation in the sports tech world. This recognition of excellence will serve to inspire future innovations and encourage the next generation of sports tech pioneers.

Looking Ahead: Dubai’s Role in Shaping the Future of Sports

LEVEL UP is a key part of Dubai’s strategic vision to become a global destination for sports, entertainment and tourism. As the city continues to grow as a hub for innovation and entrepreneurship, events like LEVEL UP will play a crucial role in shaping the future of sports technology. The expo will offer a platform for international and local organisations to showcase their innovations, exchange knowledge and build partnerships that will drive the future of sports.

In conclusion, LEVEL UP promises to be a landmark event in the sports tech industry, offering invaluable opportunities for networking, learning and collaboration. By bringing together global experts, innovators and investors, Dubai is set to lead the way in the next generation of sports tech, firmly establishing itself as a top-tier destination for MICE events focused on sports and innovation.

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