IDEAS, the Orlando-based brand and experience design firm with a rich 20-year history of crafting immersive experiences globally, is set for significant growth with two major announcements.

Firstly, IDEAS is entering into an exciting partnership with The Summit, alongside Swagger Agency and Marketeering Group. The Summit, a trailblazer in branding, marketing, and experience design, offers a fresh perspective by integrating content, digital, and physical portfolios to provide comprehensive solutions. Fueled by market intelligence, projects at The Summit focus on creating, producing, and activating top-tier audience and customer engagement.

In addition to this partnership, IDEAS is thrilled to welcome Michael Yager to its team. With over two decades of experience in experiential design, particularly in exhibit development and immersive entertainment, Mike has an impressive portfolio featuring renowned clients such as The Walt Disney Company, Boeing, The Coca-Cola Company, Herschend Family Entertainment, and international clients.

IDEAS founder and Chief Storytelling Officer, Bob Allen, expressed his excitement about the opportunities ahead: “This is the most significant opportunity to deepen our brand performance solution since we formed the company in 2001. The collaboration with The Summit brings a new level of creative alliance, enhancing our ability to merge storytelling with market-driven insights. Mike’s expertise in balancing powerful stories with effective delivery systems sets him apart as an industry leader, elevating our design capabilities and providing seasoned executive leadership continuity.”

Having created over 3,500 brands and experiences worldwide, IDEAS specializes in leveraging research insights through a unique design process to immerse guests in a brand’s story. The firm’s clients span various verticals, including theme parks, cruise lines, zoos, aquariums, science centers, as well as engagements in workforce development, healthcare, aerospace, and technology.

Recent projects by IDEAS include the primary experience design for The Florida Aquarium’s new “Morph’d” exhibit and Icon Park’s “Great Florida Road Trip” interactive game for The Wheel. In Florida, IDEAS is also collaborating with Brevard Zoo for brand system expansion and working with long-term social branding clients “One Lagoon” and Healthy West Orange.

Internationally, IDEAS has been responsible for full experience design at Bahia Urbana Park in San Juan, Puerto Rico, and Space Base California, envisioned as a groundbreaking destination for exploration and STEM learning. Additionally, the firm is involved in experience design planning for Havensight Mall in St. Thomas, USVI, and Aruba Port Authority.

Jarred King, founder of The Summit and co-owner of IDEAS, sees tremendous growth potential in this collaboration, stating, “Integrating with The Summit and bringing a major talent like Mike on board, IDEAS is better positioned than ever to offer its clients an extended range of transformative brand and experience design solutions. This partnership is set to provide clients with broader and deeper options for brand, experience, and marketing innovation.”

Mike Yager shared his excitement about joining IDEAS, stating, “I have a long history – over 20 years – of collaborating with IDEAS as both a strategic partner and creative resource. This feels a lot like coming home. I couldn’t be more excited for the opportunity to work with this team on a daily basis!”

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