Internova Travel Group has formally established its AI Centre of Excellence (AI CoE) in an effort to improve the capabilities of its extensive network of travel advisors. Through the centralisation of artificial intelligence efforts across the group’s various brands, this new initiative will equip more than 100,000 travel advisors worldwide with state-of-the-art AI-powered tools that will optimise workflows and enhance the overall customer experience.

By uniting its AI research, development, and deployment, Internova aims to drive innovation throughout the company, providing its advisors with advanced solutions that elevate service offerings and increase efficiency.

Focus Areas of the AI Center of Excellence

The newly established AI CoE will focus on several critical aspects of artificial intelligence that will significantly benefit both travel advisors and their clients:

• Agentic AI Operations: The center aims to reduce the manual workload of travel advisors by automating key tasks such as itinerary design, booking, and commission reconciliation. This will allow advisors to focus more on delivering personalized experiences to travelers.
• Generative AI for Advisors: Internova is working on developing AI-powered tools that provide real-time, personalized recommendations and insights. These tools will help advisors offer better guidance and support, improving the quality of advice given to clients.
• AI-Powered Consumer-Advisor Matching: The AI CoE is also focused on enhancing the matching process between consumers and advisors. By leveraging AI algorithms, Internova aims to connect travelers with the best advisors through its platforms, including GlobalTravelCollection.com, TravelLeaders.com, and Vacation.com.
• Data-Driven Insights: The AI CoE will harness the power of Microsoft Azure AI to analyze vast amounts of travel-related data. This will enable Internova to uncover valuable insights that improve decision-making, optimize service offerings, and forecast travel trends.
• Responsible AI Practices: Internova is committed to ensuring that AI is used in a transparent and ethical manner. The AI CoE will implement governance frameworks to ensure all AI applications are secure, transparent, and aligned with responsible practices.

Collaborations to Drive AI Innovation

Internova has partnered with key technology providers to ensure the successful development and implementation of AI solutions. A standout collaboration is with Microsoft and its Azure AI platform, which provides advanced AI tools and infrastructure essential for the creation of scalable and secure AI applications. This collaboration is pivotal in allowing Internova to deliver AI-powered solutions that are reliable and innovative.

This partnership underscores Internova’s commitment to staying at the forefront of technological advancements in the travel industry and leveraging AI to improve service delivery across its brands.

Innovations Across Internova’s Portfolio

Internova’s AI CoE is not starting from scratch. Several of its brands have already introduced AI-powered solutions:

• Travel Leaders Network: In 2023, Travel Leaders Network teamed up with Travel Research Online to launch TobyAI, an AI engine that helps travel advisors automate routine tasks and access data-driven insights, improving the efficiency and effectiveness of their operations.
• ALTOUR: In 2024, ALTOUR Intelligence was introduced. This AI-powered suite offers a range of tools designed for corporate travel, including AI Predict for managing disruptions, AI Book for conversational bookings, AI Respond for instant customer support, and AI Transform for personalized communication with clients.
• Global Travel Collection: Earlier this year, Atlas, an AI-powered platform developed in collaboration with Microsoft, was rolled out. This platform is already saving luxury advisors over 1.5 million hours annually by automating complex travel planning processes, giving them more time to focus on providing tailored services to high-end clients.

Implications for the Travel Industry

Internova’s AI initiatives come at a time when the travel industry is increasingly relying on technology to meet the demands of modern travelers. With AI’s ability to personalize recommendations, optimize bookings, and improve overall service quality, the use of AI within the travel sector is becoming essential. Internova’s move to centralize AI efforts shows its commitment to leading the way in AI-driven travel solutions and enhancing the productivity of its advisors.

By providing its advisors with advanced tools, Internova is setting the stage for a more efficient, personalized, and streamlined travel experience for clients, which will likely become a significant competitive advantage in the marketplace.

Shaping the Future of Travel Services with AI

The launch of the AI Center of Excellence by Internova Travel Group represents a monumental shift in how travel services will be delivered in the coming years. By centralizing AI development and focusing on personalized travel experiences, Internova is empowering its vast network of travel advisors with the tools they need to excel in a competitive landscape.

By means of strategic alliances, cutting-edge AI-powered platforms, and an emphasis on ethical behaviour, Internova Travel Group is setting the standard for travel in the future and guaranteeing that advisors have access to the most cutting-edge technology to satisfy the changing demands of tourists everywhere.

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