Jumeirah Olhahali Island is delighted to announce the appointment of Joseph Alexander El-Masri as its new Director of Sales and Marketing. A British national and seasoned hospitality professional, El-Masri brings a wealth of experience and a proven track record in the luxury hospitality sector to this prestigious role.

El-Masri has been a veteran member of the Jumeirah family since 2019, holding significant leadership positions within the brand. His journey with Jumeirah began as the Associate Director of Sales at Jumeirah Zabeel Saray, where he honed his expertise in sales and marketing. His exceptional performance and leadership qualities led to his promotion as the Director of Sales at Jumeirah Emirates Towers.

In these roles, El-Masri demonstrated his ability to drive sales and implement effective marketing strategies, earning him the brand’s “Rising Star” award in both 2021 and 2022. His most notable achievement came when he served as the Complex Director of Sales at Madinat Jumeirah. In this role, El-Masri was responsible for overseeing all international leisure markets across four premium 5-star hotels. He managed and implemented strategies for rooms revenue growth, leading his team to significant success and enhancing the overall market position of the properties.

El-Masri’s appointment comes at a time when Jumeirah Olhahali Island is looking to further cement its status as a leading luxury destination in the Maldives. The resort, renowned for its contemporary 67-villa setup, offers some of the largest entry-level villas in the Maldives, complete with expansive rooftop terraces and private infinity pools. The resort also boasts an overwater spa, waterfront dining options, and over 50 weekly activities, including PADI scuba diving courses, coral restoration workshops, and culinary masterclasses.

A Vision for Growth and Excellence

Mohamed Ashraf, General Manager of Jumeirah Olhahali Island, expressed his enthusiasm for El-Masri’s appointment, highlighting his strong familiarity with the Maldives and his profound understanding of the Jumeirah brand and culture. “El-Masri’s strong familiarity with the Maldives destination and his profound understanding of the Jumeirah brand and culture make him an invaluable addition to our resort,” said Ashraf. “His proven track record with Jumeirah, particularly in driving significant revenue growth and building strong partner relationships, will be instrumental in enhancing our market position and delivering outstanding results at Jumeirah Olhahali Island.”

El-Masri’s 12-year career in hospitality includes roles at prestigious international brands such as JA Resorts & Hotels and Atlantis The Palm by Kerzner before joining the team at Jumeirah. This extensive experience across various luxury hospitality environments has equipped him with the skills and insights necessary to excel in his new role.

Strategic Vision and Innovation

In his new role, El-Masri will lead a passionate sales and marketing team to further promote Jumeirah Olhahali Island’s premier offerings. The resort’s unique blend of beach and overwater accommodations, expansive facilities, and wide range of activities position it as a top choice for luxury travelers seeking an unforgettable experience in the Maldives.

El-Masri’s strategic vision includes leveraging the resort’s distinctive features to attract a diverse clientele. The 67-villa resort is not only known for its luxurious accommodations but also for its commitment to providing a comprehensive guest experience. The overwater spa offers a tranquil retreat for relaxation, while the waterfront dining options provide culinary delights with stunning views. Guests can engage in a variety of activities, from exploring marine life through scuba diving to participating in environmental conservation efforts like coral restoration.

Commitment to Excellence and Guest Experience

El-Masri’s approach to sales and marketing is centered around understanding the needs and preferences of guests. By focusing on personalized experiences and maintaining high standards of service, he aims to enhance guest satisfaction and loyalty. His leadership will also involve building and nurturing relationships with travel partners and agents to expand the resort’s reach in key international markets.

The Maldives, as a destination, has always been synonymous with luxury and exclusivity. Under El-Masri’s guidance, Jumeirah Olhahali Island aims to elevate this reputation further by offering unparalleled guest experiences and maintaining its position as a top luxury resort.

As Jumeirah Olhahali Island embarks on this new chapter under Joseph Alexander El-Masri’s leadership, the future looks promising. His extensive experience, coupled with his innovative approach to sales and marketing, will undoubtedly contribute to the resort’s continued success and growth.

With a focus on excellence and a commitment to delivering memorable guest experiences, Jumeirah Olhahali Island is poised to set new standards in luxury hospitality in the Maldives. El-Masri’s appointment marks an exciting step forward for the resort, promising enhanced market positioning and exceptional results in the years to come.

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