London Luton Airport (LLA) has released its predictions for the top travel trends set to shape UK holidaymakers’ journeys in 2025.

Based on a survey of 2,000 UK adults, the findings highlight a shift towards family reconnections, digital detoxes, holidaymakers-assisted travel planning, fitness-oriented trips, and nostalgia-driven vacations.

1. Family Reconnection: “Don’t Look Back – Wander”

Inspired by events like the Gallagher family reunion, 2025 is poised to be a year where travelers prioritize family bonds. The survey indicates that 33% of respondents embark on family-focused trips at least once annually, with 21% planning to visit long-lost relatives. Additionally, 74% are open to traveling with extended family to strengthen relationships, and over half (55%) now favor family adventures over solo journeys.

2. Digital Detox: “Real Roaming”

A significant portion of travelers are opting to disconnect from digital devices to enhance their travel experiences. Nearly 59% plan to limit phone usage during holidays, embracing the present moment. Among these, 44% believe that disconnecting increases relaxation, 41% feel it allows them to be more present, and 32% think it leads to more meaningful experiences.

3. AI-Assisted Travel Planning: “AI-tinerary”

Artificial Intelligence is set to revolutionize travel planning in 2025. Over half (54%) of holidaymakers report that AI enhances their planning experience, with 37% intending to use AI for last-minute trip recommendations. Furthermore, 58% appreciate AI’s ability to introduce them to destinations they might not have considered otherwise.

4. Fitness-Oriented Travel: “FLYROX”

The intersection of travel and fitness is becoming increasingly prominent. The survey reveals that 20% of respondents plan to travel abroad for fitness competitions in the coming year. The prospect of competing internationally makes 25% more eager to participate, and 24% are choosing event locations they might not have otherwise visited.

5. Nostalgia-Driven Vacations: “Scene Seeking”

Nostalgia is a powerful motivator for travelers in 2025. Nearly half (49%) express a desire to visit locations from their favorite childhood movies, with 58% citing nostalgia as a key factor in their destination choices.

Popular destinations include Italy (42%) and France (31%), allowing travelers to relive cinematic moments in places like Paris and Verona.

LLA’s Commitment to Passenger Experience

Clare Armstrong, Head of Guest Experience at London Luton Airport, commented on the findings:

“London Luton Airport is gearing up for an exciting 2025, and we are thrilled to see our departure boards showing even more routes and destinations for passengers to choose from.

Our day-to-day conversations with passengers illustrate that, for many people, travel is so much more than an opportunity to visit a new place. It’s also an opportunity to connect with new cultures, broaden perspectives, revisit memories, and enrich your life in so many ways.

Whether it’s families reuniting, sport and fitness fans chasing new personal challenges, or scene seekers traveling to iconic TV and movie locations, we will be working hard to provide a warm welcome and a simple and friendly passenger experience to get their journeys off to a flying start in 2025.”

As LLA continues to expand its route network, these emerging trends highlight the evolving preferences of UK travelers, emphasizing deeper connections, personal well-being, and the integration of technology in travel planning.

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