The Malaysia Convention & Exhibition Bureau (MyCEB), a critical driver of Malaysia’s business events industry, announced the appointment of YB V. Sivakumar as its new Chairman, effective August 30, 2024. The former Minister of Human Resources, YB V. Sivakumar is a well-respected figure in the public sector, known for his exceptional leadership skills, motivational public speaking, and ability to navigate complex economic and social issues. This new appointment reflects the MADANI government’s trust in Sivakumar’s capabilities to guide MyCEB into a new era of growth and development.

In his acceptance statement, YB V. Sivakumar expressed profound gratitude for the confidence the government has placed in him. “It is an honor and a great responsibility to lead MyCEB, and I am committed to exploring new opportunities that will propel Malaysia forward in the international business events sector. Together with the team at MyCEB, I look forward to charting a new direction that promotes innovation, sustainability, and global collaboration,” Sivakumar remarked.

Vision for Malaysia’s Business Events Industry

As the newly appointed Chairman, YB V. Sivakumar has outlined several key areas of focus that he believes will drive MyCEB’s progress and bolster Malaysia’s global competitiveness in the business events sector. His primary goals include:

1. Strengthening Malaysia’s Position as a Premier Business Events Destination: Sivakumar aims to capitalize on Malaysia’s strategic location and diverse cultural heritage to position the country as a top destination for international conferences, exhibitions, and corporate events. With world-class facilities such as the Kuala Lumpur Convention Centre (KLCC) and the Malaysia International Trade and Exhibition Centre (MITEC), Malaysia already attracts a significant number of international events. However, under Sivakumar’s leadership, the goal will be to further elevate Malaysia’s profile on the global stage, drawing in larger and more prestigious events.
2. Promoting Sustainable and Eco-Friendly Event Practices: As part of his vision for MyCEB, YB V. Sivakumar plans to promote Malaysia as a sustainable destination for business events. This aligns with the growing global demand for eco-conscious and responsible tourism. Sivakumar intends to integrate green practices into the business events industry, ensuring that Malaysia sets an example in reducing its environmental footprint. From energy-efficient venues to waste reduction initiatives and sustainable supply chains, the goal is to position Malaysia as a leader in hosting eco-friendly events.
3. Harnessing Technology and Innovation: The incorporation of the latest technological advancements into event management and planning is another priority for Sivakumar. In today’s fast-evolving digital landscape, event organizers are increasingly relying on technology to enhance the overall attendee experience. Sivakumar’s vision includes leveraging AI-powered tools, virtual reality, data analytics, and event management software to ensure Malaysia’s business events industry remains at the forefront of technological innovation. By embracing hybrid event models, MyCEB can provide seamless solutions that cater to both in-person and virtual audiences, further expanding its reach.
4. Developing Local Talent: A key component of YB V. Sivakumar’s plan is to nurture and develop local talent within the business events industry. This includes providing opportunities for skills development, leadership training, and mentorship for those involved in event planning, hospitality management, and conference coordination. By empowering young professionals, Sivakumar believes Malaysia can continue to produce world-class leaders in the business events industry, ensuring the sector’s growth and sustainability for years to come.

Strategic Importance of Business Events for Malaysia’s Economy

Malaysia’s business events sector plays a pivotal role in driving the country’s overall economic growth and contributes significantly to tourism revenues. The sector’s ability to attract international conferences, exhibitions, and events not only boosts foreign visitor numbers but also creates opportunities for knowledge exchange, investment, and trade partnerships. By strengthening Malaysia’s reputation as a hub for global business events, Sivakumar’s leadership will directly impact the country’s tourism industry, helping to further boost economic growth post-pandemic.

Business events have long been recognized as a driver of economic development, supporting sectors such as hospitality, transportation, retail, and real estate. In addition to these economic benefits, hosting international events in Malaysia also provides local professionals with opportunities to expand their networks, engage with global experts, and share best practices across industries.

A Vision Aligned with the MADANI Government

YB V. Sivakumar’s appointment as MyCEB Chairman also aligns with the broader goals of the MADANI government, which is focused on ensuring sustainable and inclusive growth for all Malaysians. By prioritizing innovation, sustainability, and talent development, Sivakumar’s leadership will help create opportunities for local businesses and professionals while maintaining a global outlook.

The MADANI government’s support for business events reflects its recognition of the sector’s potential to drive both economic and social development. Under Sivakumar’s guidance, MyCEB will play a crucial role in ensuring that Malaysia continues to be seen as a dynamic and forward-thinking destination for global business events.

Exciting Future for MyCEB and Malaysia

The future of MyCEB under YB V. Sivakumar’s leadership is undoubtedly bright. With a clear focus on expanding international partnerships, promoting sustainable practices, and fostering local talent, Sivakumar is well-positioned to take MyCEB to new heights. His ability to navigate challenges while seizing opportunities will ensure that Malaysia remains competitive in the international arena, with the potential to attract more high-profile events in the years to come.

YB V. Sivakumar’s leadership marks a significant milestone for MyCEB, not just in terms of gender representation, but also in terms of his visionary approach to the future of business events in Malaysia. As the new Chairman, he is determined to make Malaysia a global leader in the sector, contributing to both the economic growth and international reputation of the country.

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