As 2026 approaches, a recent survey conducted by Marriott Bonvoy reveals a significant surge in travel plans across the United States. According to the findings, 91% of Americans intend to travel in 2026, with nearly half (49%) saying they want to travel more than they did in 2025. These numbers reflect a broader shift in consumer priorities, as more people move towards experiences that offer deeper connections and lasting memories over material purchases.

A Shift Towards Experience-Focused Travel

The Marriott Bonvoy survey highlights that nearly two-thirds (67%) of Americans are prioritizing experiences, such as travel, over material goods in 2026. This cultural trend is indicative of the growing desire to seek meaningful and immersive experiences, with many choosing to invest in travel rather than shopping. For many, the primary motivation is to carve out more time for family and loved ones, with 55% of respondents indicating they aim to spend more time together in 2026.

Travel is also seen as a way to rejuvenate and recharge, as 57% of those surveyed noted that the most significant benefit of their trips is the ability to relax. Local and nearby destinations remain highly popular, with domestic road trips and weekend getaways topping many travel wish lists (44% each).

Turning Resolutions into Reservations with Marriott Bonvoy

To help Americans turn their travel resolutions into reality, Marriott Bonvoy is launching a special New Year’s Eve Sweepstakes, offering five lucky winners the chance to win 1 million Marriott Bonvoy points. These points can be redeemed for stays at a variety of Marriott properties, from exotic escapes to serene retreats. Whether it’s a bucket-list adventure at The Westin Bora Bora Resort & Spa, a rejuvenating stay at Postcard Cabins in the Eastern Catskills, or a family reunion at AC Hotel Burlington, the sweepstakes offers ample flexibility to design a dream year of travel.

The sweepstakes runs from December 22 to January 1, and is open to Marriott Bonvoy members. Marriott’s travel program continues to provide unmatched opportunities for travelers to collect points through both everyday purchases and travel, unlocking exclusive stays, dining, and experiences across its vast global portfolio.

Loyalty Programs Helping to Make Travel More Accessible

The survey also sheds light on the importance of hotel loyalty programs in helping people achieve their travel goals. Over half (52%) of Americans are currently enrolled in at least one hotel loyalty program, and nearly half (49%) say they use these memberships as a way to save money on travel. 80% of respondents believe that these loyalty programs play a crucial role in turning travel dreams into reality, offering benefits like free stays, room upgrades, and exclusive access to experiences.

Millennials, in particular, show a strong preference for travel, with 70% of individuals aged 29-44 saying they would rather give up dining out for six months than forgo a vacation. This highlights the growing commitment to travel as a priority for a younger generation, placing it at the core of their lifestyle.

Exploring Marriott Bonvoy’s Global Portfolio

With over 9,700 properties across the globe, Marriott Bonvoy offers an extensive range of accommodations and experiences for travelers to explore. Whether seeking a city escape in New York, Los Angeles, or Chicago, or looking for more off-the-beaten-path adventures such as a stay at Postcard Cabins in Shenandoah or Trailborn Grand Canyon, Marriott Bonvoy’s portfolio caters to a variety of travel needs. Dream destinations like Renaissance Honolulu and Residence Inn Sedona also remain key choices for those seeking an idyllic escape.

The Marriott Bonvoy program allows members to accumulate points and redeem them for hotel stays, exclusive experiences, and personalized adventures, making it easier for travelers to turn their resolutions into actual plans.

New Year’s Rockin’ Eve with Marriott Bonvoy

Marriott Bonvoy’s survey coincides with its integration into the popular Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2026 broadcast, airing live on ABC on December 31, 2025. The campaign will encourage viewers to make travel their New Year’s resolution, drawing attention to the Marriott Bonvoy program and inspiring audiences to set their sights on meaningful travel experiences in 2026.

A Year of Travel Awaits with Marriott Bonvoy

With 2026 on the horizon, Marriott Bonvoy’s survey shows that Americans are prioritizing travel and experiences over material possessions. Whether embarking on a rejuvenating getaway or spending quality time with loved ones, Marriott Bonvoy offers the perfect platform to help travelers make the most of their New Year’s resolutions. By offering a chance to win 1 million points, Marriott Bonvoy is giving travelers a unique opportunity to kickstart their travel dreams, ensuring that their next adventure is within reach.

As the year unfolds, Marriott Bonvoy’s extensive network of properties and loyalty benefits will continue to provide unparalleled opportunities for those looking to explore the world, offering new experiences and memories that last a lifetime.

The post Marriott Bonvoy’s New Year Survey Shows 91% of Americans Plan to Travel in 2026 appeared first on Travel And Tour World.