Play Airline transported 187,835 passengers in July 2024, achieving an 88.4% load factor. Among these travelers, 31.1% departed from Iceland, 30.7% arrived in Iceland, and 38.2% were connecting passengers.

The airline saw a significant boost in its Icelandic market share, with a 13% increase in passengers departing from Iceland compared to July 2023—up to 58,000 this year from 51,000 last year.

Play also improved its on-time performance, reaching 85.4% in July 2024, up from 80.2% in the same month the previous year.

“It is encouraging to see our number of passengers traveling from Iceland, our local market, rise by seven thousand year-over-year. We aim to have a wide selection of leisure destinations that people from Iceland want to visit, and we are seeing a good return from that decision. We feel that people in Iceland are happy with our services and the numbers reflect that. As we reported Q2 result, the VIA market this summer has been soft due to growth in seat capacity on direct services across the Atlantic. This is reflected in our July traffic numbers. However, forward bookings are currently ahead of last year giving us the encouraging sign that the trend will reverse in the coming months. Also, we have adjusted our route network by reducing our seat capacity to/from North America for the fall and winter to better reflect fluctuating demand, and simultaneously, we are adding more seats to existing and new leisure markets in Europe and Africa, which have yielded higher returns for Play. This demonstrates the flexibility of our route network, allowing us to adjust based on demand. This adaptability would not have been possible without my outstanding colleagues at Play, who once again made Play the most punctual of the leading airlines operating flights from Keflavík International Airport. This significantly aids our operations and ensures our passengers enjoy timely and pleasant flights” says Einar Örn Ólafsson, Play’s CEO.

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