1834 Hotels, Australia’s leading white-label hotel management company, has announced the appointment of Rod Harrex as its new Chief Operating Officer (COO).

With a wealth of experience in tourism, strategic leadership, and business development, Harrex will oversee the company’s operational strategies as it continues to expand across Australia and the Asia-Pacific region.

According to the Australian Trade and Investment Commission (Austrade), Australia’s hotel and tourism sector is experiencing rapid growth, with increasing investment in hospitality infrastructure and international visitor engagement.

Harrex’s appointment aligns with 1834 Hotels’ vision to strengthen its portfolio of over 60 properties and optimize financial performance for its hotel partners.

Extensive Leadership in Tourism and Hospitality

Rod Harrex brings a distinguished background in destination marketing and hospitality growth, having held executive positions across Australia, New Zealand, the United States, and the United Kingdom.

His most recent role as Chief Executive of the South Australian Tourism Commission (SATC) saw him play a pivotal role in boosting South Australia’s visitor economy.

Before that, he served in key leadership positions at Tourism Australia, where he contributed to national and international tourism strategies across Auckland, New York, Los Angeles, London, Adelaide, and Sydney.

Vision for 1834 Hotels

Excited about his new role, Harrex shared his enthusiasm for joining 1834 Hotels at a critical time of growth:

“I am thrilled to be joining 1834 Hotels at such a pivotal time. The company’s commitment to strategic hotel management and operational excellence aligns perfectly with my experience in driving tourism and business success.

I look forward to working with the team to elevate our portfolio and support hotel partners in achieving strong financial performance.”

His leadership is expected to drive new opportunities in hotel revenue optimization, strategic partnerships, and market positioning, ensuring 1834 Hotels remains a top player in the hospitality industry.

CEO Andrew Bullock Welcomes Harrex’s Appointment

Andrew Bullock, CEO of 1834 Hotels, emphasized the significant impact Harrex will bring to the company: “Rod’s expertise in tourism strategy, destination growth, and leadership makes him an invaluable addition to our executive team.

His vision and extensive experience will play a key role in strengthening our portfolio, driving returns, and enhancing profitability for our hotel owners.

At 1834 Hotels, we provide a white-label management solution designed to optimize operations and maximize financial success.”

The Future of 1834 Hotels Under New Leadership

As 1834 Hotels continues its expansion, Harrex’s appointment signals a new era of strategic growth.

The company remains focused on delivering premium management solutions to hotel owners and investors, ensuring sustainable financial performance and enhanced guest experiences.

With Harrex’s expertise in tourism leadership and operational strategy, 1834 Hotels is well-positioned to solidify its reputation as a premier hotel management group across Australia and beyond.

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