As luxury travellers in Australia are becoming more adventurous, Japan has opened up as Australia’s leading destination for 2026, with Italy taking second place. This represents a shift toward destinations that have cultural significance and are easily accessible, which has characterised the travel decisions of wealthy Australians as they seek experiences beyond their borders. Virtuoso’s 2026 Luxe Report, which tracks luxury travel plans from the opinions of more than 2,400 travel advisors throughout Australia and New Zealand, indicates that affluent Australians are quickly moving away from the traditional travel habits of wealthier Australians. Popular travelling destinations continue to attract the attention of luxury travellers; however, the newly launched travel patterns are creating tourist experiences in different locales that are appealing to those looking for retreats in remoteness.

Japan Leads the Charge in 2026

Japan has seen a rise in popularity, overtaking Italy as the number one destination for Australian luxury travellers. The allure of Japan lies in its blend of cultural richness and ease of movement. Cities like Tokyo and Kyoto have captivated travellers, offering a mix of traditional culture and modern amenities that cater to both solo travellers and families alike. Japan’s rapid rise as a top destination highlights Australians’ growing interest in destinations that offer a balance of cultural immersion and convenience.

This trend reflects broader global travel preferences. Australians are increasingly drawn to destinations that offer authentic experiences, where they can engage with local culture while enjoying efficient transport systems and luxury amenities.

Antarctica on the Rise

A significant shift has been noted in the emerging popularity of Antarctica, now considered the top “destination on the rise” for Australian travellers. The increasing demand for expedition cruises and remote, adventurous destinations is evident in the surge of interest in Antarctica, Greenland, and Iceland. These regions, known for their pristine environments and limited visitor access, appeal to luxury travellers looking for an off-the-beaten-path adventure.

This surge in demand for remote locations also highlights a growing desire for solitude and environmental consciousness. Bhutan, with its commitment to sustainable tourism, is another destination gaining attention. These choices are part of a broader global trend of travellers seeking unique, less-explored destinations to ensure an exclusive experience.

Expanding Horizons in Europe

While European destinations remain popular among Australian tourists, the landscape is shifting. Rather than flocking to the well-trodden paths of Paris, Rome, and London, Australians are increasingly seeking out lesser-known gems. Riga, Albania’s coastline, Montenegro’s Adriatic resorts, and Malta’s historic towns have all become hot spots for those looking to escape the over-touristed areas. This shift aligns with a broader trend towards sustainable travel, with more Australians prioritising the avoidance of overcrowded destinations.

Focus on Wellness and Slow Travel

The trend towards wellness travel is growing across generations, with more travellers focusing on health and well-being rather than short-term indulgence. Australians are opting for slow, longer trips with a focus on rejuvenation and cultural engagement, particularly among older travellers. This is reflected in the increasing demand for wellness-focused holidays, which combine relaxation with enriching cultural and culinary experiences.

Private buyouts, yacht charters, and ultraluxe packages are also seeing a rise, as Australians look for exclusive experiences where everything is handled for them. These tailored experiences are becoming more targeted, with luxury travel shifting towards a more personalised, immersive approach.

Top 2026 Travel Trends

The travel trends for 2026 underscore a shift towards meaningful travel experiences and a focus on quality over quantity. The Virtuoso Luxe Report highlights that the top travel trends include:

• Expedition cruising: Gaining popularity due to demand for longer and more immersive voyages.
• Multigenerational family travel: Families are spending more time together on extended trips.
• Active and adventure trips: Australians are opting for more physically engaging holidays, such as trekking or cycling.
• Ocean and luxury cruising: With longer voyages becoming more popular, there’s an emphasis on exploring remote destinations by sea.

These trends indicate that Australian travellers are seeking more substantial and enriching travel experiences. They are looking to invest in longer, more meaningful trips that align with their interests and lifestyle, making each journey feel like an event in itself.

Top Travel Rankings for Australians in 2026

According to the Virtuoso Luxe Report, the following destinations are dominating Australian luxury travel plans for 2026:

Top Global Destinations

1. Japan
2. Italy
3. Greece
4. Croatia
5. Fiji

Destinations on the Rise

1. Antarctica
2. Sri Lanka
3. Norway
4. Vietnam
5. Egypt

Top Cities

1. Tokyo
2. Kyoto
3. Paris
4. Barcelona
5. London

Top Honeymoon Destinations

1. Fiji
2. Maldives
3. Greece
4. Italy
5. Bali

A New Era for Australian Travel

In summary, 2026 promises to be an exciting year for Australian luxury travellers, with Japan and Antarctica leading the charge. These destinations reflect a broader trend towards meaningful, immersive experiences that combine adventure, culture, and sustainability. Whether it’s exploring Japan’s historic sites or embarking on a once-in-a-lifetime expedition to Antarctica, Australian travellers are investing more in fewer, but more meaningful trips.

The trend toward slower, intentional kinds of travel, as well as a broader demand for experiences related to wellness and luxury, indicates a new chapter of travel within Australia. Australians are looking to engage more deeply with destinations, prioritizing the experience itself over the destination’s notoriety.

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