In a notable update for the U.S. Virgin Islands, Governor Albert Bryan Jr. has announced the nomination of Jennifer Matarangas-King as the next Commissioner of the Department of Tourism. This appointment comes as the Virgin Islands’ tourism sector has reached new heights, and Matarangas-King is ready to build on this momentum. A respected community member and a proud native of St. Croix, Matarangas-King has over 30 years of experience in strategic communications, public affairs, and leadership in both public and private sectors.

Her strong ties to the territory, along with her extensive experience, make her well-suited to lead the U.S. Virgin Islands Department of Tourism and continue the growth that the department has seen in recent years.

A Commitment to Responsible Growth and Innovation
Governor Bryan expressed his strong confidence in Matarangas-King’s ability to lead the department and enhance the Virgin Islands’ tourism sector. In a statement, the Governor emphasized the important role tourism plays in shaping the territory’s future, both economically and socially. “Tourism is more than our economy. It is how we tell our story to the world and create opportunity for the people of the Virgin Islands,” Governor Bryan said. “Jennifer understands that. She is a strategic thinker, a skilled communicator, and a proud Virgin Islander with a strong commitment to service.”

Matarangas-King’s tourism leadership will prioritize responsible growth. She aims to keep the U.S. Virgin Islands a top Caribbean destination while preserving its unique culture and environment. Her vision matches the ongoing efforts of the Department of Tourism to innovate and expand the territory’s global brand presence, making the Virgin Islands a preferred choice for travelers worldwide.

Tourism’s Unprecedented Growth Under Joseph Boschulte
During the time of former Commissioner Joseph Boschulte, the Department of Tourism experienced a transformative period. The Virgin Islands saw record-breaking air and cruise arrivals, with the territory leading the Caribbean in Average Daily Rate. This growth included reimagining signature festivals, launching award-winning marketing campaigns, and forming groundbreaking partnerships across global travel markets, sports, and entertainment.

The efforts of the tourism department were crucial in positioning the Virgin Islands as a top destination, even during the global tourism disruptions caused by the pandemic. Thanks to the department’s work, the Virgin Islands achieved consistent economic recovery, increased visitor spending, and record-high collections into the Tourism Advertising and Revolving Fund.

Boschulte’s leadership managed the tourism sector through challenges, ensuring that the territory not only recovered but also thrived. His efforts laid a solid foundation that Matarangas-King will build upon as she leads the department moving forward.

Jennifer Matarangas-King’s Vision for the Future
After her nomination was announced, Matarangas-King expressed her excitement and gratitude for the opportunity to serve as the next Commissioner of Tourism. “I am honored and humbled to be considered for this role,” Matarangas-King said. “Tourism is one of the most powerful tools we have to shape the future of these Virgin Islands. It drives investment, fuels entrepreneurship, and celebrates our identity. I look forward to working with our tourism stakeholders and the great team at the Department to elevate our services, support our people, and expand our outreach as a premier Caribbean destination.”

Her background in telecommunications, public relations, and strategic communications will be crucial in maintaining the territory’s upward trend in tourism. Having previously served as the press secretary to Governor Roy Schneider and director of public relations for Senator Vargrave Richards, Matarangas-King has a long history of effective leadership in the Virgin Islands.

For over 20 years, she played a key role at Viya, a telecommunications company, where she helped improve connectivity for visitors. Her efforts also enhanced the customer experience, ensuring tourists had access to excellent services during their stays. Additionally, Matarangas-King’s role as a board member of the St. Croix Hotel Association further showcases her deep involvement in the tourism sector.

Continuity and Transition in Tourism Leadership
As Matarangas-King takes on her new role, former Commissioner Joseph Boschulte will support the transition, ensuring that the department’s ongoing projects and initiatives continue without interruption. Boschulte’s support will maintain operational continuity and align strategic priorities, allowing the department to keep its focus on tourism growth and innovation.

The private sector has played a vital role in the Virgin Islands’ tourism success. Local hotels, resorts, and tourism operators have embraced creative solutions to meet the growing demand for travel to the islands. The cooperation between government officials and private industry leaders will keep driving the tourism sector forward, making the Virgin Islands an even more appealing destination for travelers from around the world.

About the U.S. Virgin Islands: A Premier Travel Destination
The U.S. Virgin Islands, a U.S. territory in the northeastern Caribbean Sea, consists of three main islands: St. Croix, St. John, and St. Thomas. The islands are known for their stunning beaches, vibrant marine life, rich cultural history, and excellent resorts. Famous for their European architecture and blossoming restaurant scene, the U.S. Virgin Islands provide an unforgettable experience for both leisure and business travelers.

U.S. citizens traveling from the mainland or Puerto Rico can visit the islands without a passport, making it an easily accessible tropical getaway. For international visitors, the entry requirements are the same as entering the United States, with a passport needed for departure.

Conclusion: A Bright Future for U.S. Virgin Islands Tourism
With Jennifer Matarangas-King at the helm, the U.S. Virgin Islands’ tourism sector is set for continued success and growth. Her strategic vision, strong communications background, and dedication to the territory’s culture and heritage will help her build on the work of her predecessor, Joseph Boschulte, and elevate the Virgin Islands as a leading global tourism destination.

As the territory moves toward responsible growth and innovation, the U.S. Virgin Islands will stay at the forefront of Caribbean tourism. It will welcome travelers from across the globe and offer a unique, unforgettable experience. The future of tourism in the U.S. Virgin Islands looks bright, with numerous opportunities for growth, investment, and continued success.

(Source: U.S. Virgin Islands Department of Tourism, Governor Albert Bryan Jr., Jennifer Matarangas-King, Caribbean tourism, U.S. Virgin Islands tourism leadership, tourism growth, tourism sector, tourism development, St. Croix, Virgin Islands tourism)

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