TAG has successfully completed the acquisition of Travel Stars, a prestigious travel management firm known for its expertise in entertainment and luxury travel. This acquisition process was initiated in 2018 through discussions between TAG’s Chief Operating Officer, Gabrielle Carr, and Pam Keller, the founder of Travel Stars.

With over 30 years of experience, Travel Stars is renowned for its specialized services in managing tour travels for country music artists and providing luxury travel experiences for affluent clients. This acquisition seamlessly aligns with TAG’s strategic vision to enhance our presence in the entertainment and luxury travel sectors.

“Nashville is home to an incredible number of artists in need of intricate touring travel management and high-net-worth individuals in search of one-of-a-kind VIP treatment,” said Gabrielle Carr, Chief Operating Officer at TAG. “Travel Stars is a very well-established and trusted company within the Nashville entertainment and travel industry; acquiring their renowned travel management company offers our mutual clients even stronger bespoke services to support the fast-growing, and ever-changing landscape of entertainment and luxury travel.” 

The acquisition is also beneficial for Travel Stars. Founder of Travel Stars Pam Keller explained, “TAG was the right partnership for Travel Stars because it embodied not just a shared vision for excellence in travel services but also a commitment to innovation, excellence and client satisfaction. Together, we form a synergy that elevates our capabilities, expands our reach, and enriches the travel experiences we offer.” 
 
“TAG’s expertise and global network perfectly complement Travel Stars’ dedication to delivering personalized, unforgettable journeys, making this collaboration a natural fit for both companies and our discerning clientele,” Keller concluded.
 
As part of the integration, the Travel Stars team will become part of TAG’s Nashville office, operating under its own division: Travel Stars. Group Touring Director at TAG, Byron Carr, spoke about how the acquisition will directly impact the Nashville touring landscape: “Our Nashville office is home to the addition of our first touring-exclusive TAG Academy. The synergies between both of our companies, in addition to the talent in the Nashville office, make for a perfect opportunity for us to take our touring services to the next level.”
 
Carr added, “We are thrilled to extend a warm welcome to Pam Keller and the Travel Stars team members. We look forward to embarking on this new journey together and are ecstatic to offer even more elevated entertainment and luxury travel management services to clients across the globe.” 

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